Stuart R. Crawford (Calgary, AB - Business Development Manager of IT Matters)
What do you mean by Butterfly catching? Can you picture it in your mind, as the owners of your own small business consulting business, are you running around from idea to idea, just like a young child runs around catching butterflies in the garden? We all do it; it is very natural for entrepreneurs and owners of small business to have ideas flying at them just like butterflies in the garden.
What happens next after you catch the butterfly? Well, think about it from a child’s perspective, they swoop the net over the butterfly to capture it, they may examine it and observe the unique colours, or the texture of its wings and other features found on their recent successful capture. The next step is either they add it to their butterfly collection or release it back into nature.
Are you doing this with your business ideas? I remember reading once that the average entrepreneur has a new thought or idea every seventeen seconds. That is a lot of ideas in the course of the day. It is amazing that with this abundance of ideas floating around that many of us fail to do the first simple part of the process. We fail to capture the idea, it floats back out there for someone else to capture. Have you ever seen an idea that you had once used by someone else?
What normally happens in the course of our busy days, is we simply neglect to capture our ideas successfully. Other distractions occur like the phone ringing; interruptions around the office and the normal course of business just get in the way of your ability to capture your ideas successfully.
Here are some basic strategies to assist you in capturing your ideas successfully so you can recall them at a later time:
Once you capture your idea and now invest in the time to review all the ideas that you have come up with in the past week or so (I recommend scheduling time every week to review ideas and concepts), you need to make a decision on what to do with your ideas. This part is pretty simple. You can do it, delegate it, defer it, or just dump it. I call this the 4 D’s to decision making. It is important that all your ideas go into one of these four containers.
If you decide to delegate or do it, another critical component where many business owners struggle is with action and execution, ideas that are not written down is wishful thinking and ideas not executed on is hallucination. We all have met colleagues that are great ideas people, that is it though, great ideas with no execution. You need to take action and take action immediately, not tomorrow or next week, when you say that you will get it later, you almost never get to it. Execution is the critical component between those small businesses that thrive and those that struggle.
When you delegate an ideas to a staff member or partner, you still own the idea, you never transfer ownership. With delegation of part of the task or idea, you are simply having someone assist you with the execution part, you still own the idea and concept. It is your responsibility to ensure that execution and completion occur. Don’t be afraid to follow up on the wear things are at when you feel that it is necessary to do so.
One additional key lesson from Roger’s book is “Do it, Review it”, if you take action on your ideas and execute effectively, it is important to go back and review it. Was it a success? What areas can be improved? If it was a flop what failed? It is important to review everything that you do in your business and work towards constant growth and improvement. I also recommend that if you had a team involved that everyone involved be part of the review process, an important lesson from my military time is that during reviews all rank is stripped and the leader reviews their performance first before going onto anyone else, this process must be an open forum that allows team members to speak freely.
We all have wonderful insights and ideas, many of us in small business are so busy with our day to day business and personal life’s that we neglect to work on the areas of our business that the greatest growth can occur. Proper capturing of your ideas can be an enriching experience for you and your team. Take the time to capture those butterflies effectively.
PingBack from http://geeklectures.info/2008/01/09/butterfly-catching/
I can relate to this, a great thought would come to me and then I would totally forget about it. I will again remember it when I see someone implementing the idea.
Do you know about the Young Entrepreneur Society <a href="http://www.YoungEntrepreneurSociety.com/">www.YoungEntrepreneurSociety.com</a>? Plenty of business stuff in the site.
I will have to check out this site, many of us can relate to Butterfly catching, it is something we all do in our buisness life. It is something that seperates the entrepreneur from the employee.