Stuart R. Crawford (Calgary, AB - Business Development Manager of IT Matters)
2008 will be here before you know it - are you ready with what the market will throw at you in a couple of months? With 2008 just around the corner, now is a good time to start the discussion of what needs to be the focus areas in 2008 for the small business IT professional and small business specialist.
In 2007 we experienced a tremendous amount of innovation in the small business technology world. Innovation included releases of a new desktop operating system, new productivity suites of applications and enhanced methods to share information and communicate with each other. 2008 will be no different! The excitement around new versions of the Windows Server operating system that will scale from the smallest of business requirements right through to the largest of enterprises offerings. Plus we will see new innovation with how business manage, share and secure corporate data and how applications are written that deliver solutions to today’s global economy.
However, I personally do not feel that our focus be totally on the ones and zeros around all of this new technology. Small business owners, managers and users today do not care about what the technology specifications are, they have business needs that must be addressed and they need to be running all the time. Downtime, breakdowns and complicated solutions are not an option in today’s one world market.
Where will today’s IT professional or small business specialist be focusing their efforts for the upcoming year in order to grow their business sustainably in 2008? Here are some ideas to kick start the planning processes for 2008:
“I think the marketing continues to present great opportunities for partners who execute, deliver great service, and provide true solutions to clients...and that's where we're focusing for 2008,” states Erik Thorsell, President of Minneapolis’ Success Computer Consulting. “Managed services support for network infrastructure is important, but that doesn't get our business owner-clients excited...solutions do! If we can provide technology that solves business problems, makes work better, faster or cheaper, then we all win!”
2008 will be an exciting year in the small business space across the globe, boundaries will continue to disappear in our global economy, peer relations will strengthen, and collaboration will continue to become more and more important to small business, however, it needs to happen in a secure fashion so that small business can maintain a competitive advantage in the marketplace that they service.