These postings are provided "AS IS" with no warranties, and confers no rights. You assume all risk for your use.
Chris Di LulloSr. IT Pro Marketing ManagerTwitter | LinkedIn
Jonathan RozenblitTechnology AdvisorMicrosoft Canada
Stephen IbarakiIndustry AnalystFCIPS, I.S.P., ITCP/IP3P, DFNPA, CNP, FGITCA, MVP
Don Spencer (Waterloo, ON, IT Professional)
You've heard about it. You've seen a keynote address at EnergizeIT. Your colleagues and staff- and perhaps even your tech-savvy CEO - are talking about it. And they're turning to you for leadership and direction. What now?
Your job is "to ensure the streamlined operation of the IT Department in alignment with the business objectives of the organization" (according to the IT Job Description Catalog). Only you will have a clear handle on the enterprise-specific business objectives you face, but all IT managers face a common set of concerns and objectives in which virtualization technology can play a part. These include:
If your company is already using virtualization technology, the chances are that you are doing so merely for technical functions and haven't truly considered some of the business objectives (interestingly, only about 33% of enterprises are using any virtualization technology at all - see IBM's March 2007 white paper, "Driving business value with a virtualized infrastructure" for details).
Using IT resources to drive business innovation is likely to get a hearing from C-level executives in your company, especially if you can demonstrate that technologies like virtualization can promote a competitive advantage. In that vein, perhaps IT managers need to classify and promote virtualization initiatives according to business opportunities instead of technical categories.
Consider the standard technical classification embodied in the following list:
Instead, you might opt for the following:
This might seem like so much smoke and mirrors to a jaded audience. You've been mandated, as an IT manager, to reduce costs and complexity, achieve more efficiency, improve information access, and so on...all without spending more money.
It may seem that way, but what I'm recommending here is a shift in perspective and an even more dramatic change in the language of information technology management. The rule is this: when you change the vocabulary you use on a regular basis, you change the way you think, and you change the way your are perceived.
Virtualization is, without a doubt, one of the most promising technical innovations on the IT horizon. But even the name - virtualization - betrays a barrier between those who know technology and those who know business. Your job, as IT manager, is to bridge that gap. Who knows, you might even get some unexpected funding in the process.
Stay tuned for the next part in this mini-series in which I get back to technical basics with some resources that will help you communicate with your confreres about virtualization technology.
PingBack from http://direct-marketing.marketing-experts.info/?p=9677