Microsoft have done it, they have come up with not only a competitor to Google, but a product that over the first few months has more unique visitors than Google.
Bing isn’t JUST a search engine!!! Its a solution finder! For example, search for a flight number and see the extent of the results and information. Searching for the latest sports updates etc will show you on the main screen without having to click through a host of websites.
Bing not only looks cool, works well but also has loads of features. One thing I will say is that its a beta and works superbly on the US search results, and Microsoft are working hard to carry the back end over into the rest of the world.