Enterprise Business Productivity Blog
Today we are featuring a guest blog post from Tony Scott, our CIO at Microsoft. Tony will be sharing his perspective of how the consumerization of IT can boost productivity.
I’m old enough to remember when we used the expression, “I’m going to work.” And when I went to work, it was a physical structure and the company provided all of the tools I needed to do my job. That reality has changed. Today, we work wherever we are, whether it’s our office, our home, the airport, our favorite café, or on the road in-between appointments. And no matter where we are, we want to use the tools that are convenient and relevant to us, both in hardware and applications.
One of the big trends CIOs are facing is the “consumerization of IT ”. Every day, more employees are using their personal consumer technologies on the job to create seamless integration between their personal and work lives. They are also accessing social networking sites on a regular basis during “work hours”. Oftentimes, organizations can be slow to adopt new technologies and behaviors. Some even put measures in place to block the use of personal devices and access to social networking sites. This can be frustrating for employees, especially technology-savvy newcomers, who have never known a time without the Internet or mobile phones.
Whether CIOs like it or not, the reality is that the consumerization of IT is here to stay. The good news is that enterprises can capitalize on this trend and use it to boost employee productivity. At Microsoft, we’re experiencing firsthand the influence of IT consumerization in our organization.
We have always encouraged our employees to use a variety of devices and technologies. With this approach, our employees expect to have the freedom to move among devices and visit social media and rich media sharing sites with ease. As you can imagine, security is a concern that we address as each significant new device or technology enters the marketplace. We use a decision framework to assess our risk. On one side of the framework we consider the business value, while risk mitigation is on the other side. We have found that one of the benefits of the infrastructure and applications we use are that they typically span all of this technology, while still providing enterprise-level security. In essence, business value usually outweighs risk. This has enabled us to continue to encourage our employees to be productive using the consumer technologies and devices that fit their needs. It also gives us, the IT department, an opportunity to explore some of the ways we can improve productivity. Here are some of the benefits we’ve experienced:
• Consumer technology can make it more productive to work remotely. Because the confluence of more powerful consumer devices and a blurring of work and personal time, remote workers increasingly want to use their own devices to get their work done We are using Microsoft Online Services to make it possible for our employees to securely access the applications they need from any device with an Internet connection.
• Consumer tools can make it easier to find and share information. At Microsoft, employees can set up feeds to receive content updates of interest to them, whether from newswires or internal URL feeds from co-worker blogs. Blogs, like this one, are often used to share information and interact with customers.
• Consumer technology can help you build collaborative communities. Our employees often hold formal meetings and informal chat sessions using Lync, allowing dispersed teams to work together more effectively. In addition, employees typically create websites using SharePoint to easily share and organize team information and best practices removing the need to e-mail documents around.
• Consumer tools can help you deliver more cost-effective training. We’ve found that audio and video podcasts provide a great way to deliver training to employees. Podcasts are effective, and far less expensive than transporting employees to a central location.
What are some of the ways your organization is leveraging consumer tools to boost workplace productivity? What obstacles have you encountered along the way? Please share your experience.
As Warren Buffett famously said, “Price is what you pay. Value is what you get.” But what is value when it comes to business productivity software? Simply put, it’s achieving the highest possible productivity for your organization.
One of our customers, Stefan Truthän, CIO of hhpberlin, describes the value he found in the Microsoft business productivity platform: “As a result of our strategy to standardize on Microsoft technologies, our revenue has increased while the average number of hours worked per week per employee has gone down by 3 percent.”
Now that’s value – I don’t think I could have said it better!
Many parts of an enterprise are touched by the value of the Microsoft business productivity platform. According to a study conducted by Forrester Research, a company with 3,000 employees might see the following benefits:
Clearly, the Microsoft productivity platform provides top business value. In a nutshell, our platform addresses today’s business challenges by delivering a unified and flexible experience across the PC, phone and browser.
So, let’s talk about what that really means for you…
Whether your employees are Millennials, GenXers or Boomers, they can work just as effectively whether they are next door to each other or half way around the world. How? By using social networking and unified communications tools that connect people, information, and processes across the entire organization. This makes it extremely efficient to collaborate with others no matter how distributed the workforce.
What’s more, our platform easily adapts to changing business needs. Today, for example, 84 percent of organizations have a remote workforce. To accommodate this trend, we deliver a familiar experience across the PC, phone, and browser—allowing people to be productive from virtually anywhere.
What about the cloud? We cannot have a discussion about business value with it. I recently learned that 80 percent of today’s IT managers in large enterprises are at least in the trial stage for cloud computing initiatives. That is a substantial number. The Microsoft productivity platform gives you options. It delivers cloud computing in a flexible manner—whether that means putting 100 percent of your workload in the cloud, or just a portion.
How has the Microsoft business productivity platform increased value for your organization? We would like to hear your experiences.
Welcome to another round of featured news items from around the web. Each week, we handpick articles for our community related to cloud and enterprise technology. We welcome your suggestions for next week’s round-up—share your links in the comments section or tweet a link to us at @msproductivity.
From Security to The Cloud, 4 links to help CIO Leaders make important decisions
Can You Have Too Much Security?
When employees consider a company "too secure", there's a mismatch between the IT management's view of security and the rest of the business. Those responsible for security keep striving to protect the business by setting and enforcing policies.
Why does Lync Beat the Competition?
I took a closer look at what makes Lync a better solution for these customers, and what I found was that customers believe Lync stands above its competition because of features that are easy to use and the interoperation with other Microsoft solutions. Unlike other “unified communications” companies that have acquired their way into providing a “solution,” Microsoft built Lync from the ground up to be a single platform that can enhance, extend, and replace traditional and IP PBX systems.
Microsoft Recognized by Gartner as a Leader in Business Intelligence
We are pleased to see this type of affirmation in our approach and strength of our technologies from Gartner. The high level of satisfaction of our current Microsoft Business Intelligence customers highlighted is especially gratifying. We believe our placement in this report reflects, in part, the level of positive customer feedback Microsoft has received in the customer survey portion of the evaluations. Focus on familiar, intuitive user experiences delivered via high quality, industry-leading products that businesses already know and use today is key to making BI truly pervasive.
Q&A: With SQL Azure, Microsoft Eyes leap to the cloud
So how does SQL Azure, Microsoft’s cloud database service, fit into so grand a plan? In this month’s “SQL in Five,” Microsoft database platform specialist Mark Kromer takes on that question, explaining some of the key SQL Azure developments unveiled at TechEd. He also gives a glimpse of what’s in the works for SQL Server, both on the ground and in the cloud.
Today we are featuring a guest blog post from Tony Scott, our CIO at Microsoft.
One of the best things about being the CIO at Microsoft is helping the company develop great products for our customers. The Microsoft IT organization is Microsoft’s first and best customer. We take pre-release versions of our products and rigorously test them in our enterprise to make certain they are rock-solid for our customers. Internally, we call this process “eating our own dog-food.”
Microsoft IT begins the “dog-food” process by collaborating with our product teams at the start of the product development cycle, during the design phase for a new release or a new product. That close collaboration continues every step of the way—from the first iteration of code that is built all the way to the point where we deploy these products enterprise wide at Microsoft.
By working closely with our product teams, we stress test our products and services in a wide variety of enterprise situations, across many different devices, and in global user scenarios similar to customer usage. In particular, Microsoft IT tests for manageability, availability, and ease of support and upgrade. We also test for tools and technology integration. Based on our “dog-food” efforts, we are able to validate productivity gains, recommend additional product features, and demonstrate support costs. Microsoft IT partners with the product teams to co-develop innovations that enhance business productivity. Finally, we publish our experiences with most of the products to Microsoft IT Showcase so our customers can learn through our experiences.
Microsoft IT takes its role of being the first customer very seriously. To that end, we file more enhancement requests and bug reports than all of Microsoft’s other customers combined. It’s all about creating a better user experience for you, our customers.
It’s exciting to partner with our product teams to create and test new innovations. Being Microsoft’s first and best customer gives us deep insight into the customer experience in all phases of our product cycle, from installation to management to productivity. For me, ultimately that’s what it’s all about.
If you have any doubt about just how dramatically today’s workforce is changing, think about this: just two years from now, one-third of the world’s workforce will be mobile. That’s nearly 1.2 billion people working outside of the office by 2013 – whether it be from their homes, cafés, hotels, customer sites, or conference rooms.
Let me be blunt about it: Enterprises that don’t adequately serve their mobile workers will be at a major disadvantage. To remain competitive in the new business landscape, technology leaders need to find a way to keep these workers as productive as if they were sitting in the cube next to them. Workers need to access information, work on documents, and collaborate with colleagues just as easily from their smart phone, PDA, or laptop as from their desktop computer. Anything less means lost productivity and ultimately lost revenue for the company.
A key advantage of the Microsoft productivity platform is that it adapts to changing work styles and organizational models, making it a great choice for an increasingly mobile workforce. With Microsoft Office 365, employees can work anywhere with the most productive, familiar experience across the PC, phone, and browser. With Windows Azure, IT can develop innovative cloud-based services for their mobile workers that extend the organization’s productivity even further. Moreover, employees working in the cloud can connect seamlessly with workers using Microsoft Office 2010 and other productivity applications on premises.
As enterprises strive to improve the productivity of their mobile populations, it’s critical that they do so without compromising security and infrastructure reliability. They need to manage the identities of workers logging into to the system from a wide variety of devices. And they need to keep the infrastructure up and running in an increasingly complex environment.
The Microsoft productivity platform provides solutions to these challenges as well. The platform simplifies management by integrating all workers into a single, unified system. Back-end processes like security and identity management extend from the core enterprise platform to the mobile workforce without requiring an entirely new infrastructure.
In the coming years, enterprises will gear up their support for mobile workers. According to a study by Juniper Research, the number of enterprise workers using mobile cloud-based applications will rise to more than 130 million by 2014.
Already, some of the innovations are truly ground-breaking. Take Xerox, for example. An industry leader in managed print services, Xerox saw the difficulty employees had printing documents on the go. Mobile workers had to wait until they returned to their laptop or desktop computer to print, route documents to a colleague’s computer for printing, or simply go without printing. Xerox addressed this need by developing a cloud-based service on the Windows Azure platform that lets workers route documents from their mobile devices to the nearest available public printer.
The service, called Xerox Cloud Print, solves one of the fundamental challenges of mobile computing. It’s the kind of innovation that brings energy and excitement to the evolving business landscape. To learn more, please check out the case study at: http://www.microsoft.com/casestudies/Case_Study_Detail.aspx?CaseStudyID=4000008986.
How important are mobile workers to your organization? And what are you doing to improve their productivity? Please share your thoughts and ideas with us.
Four links addressing the challenges of moving to the cloud.
CIO Australia and Microsoft Present: Embracing the Cloud for Competitive Advantage
The Cloud is often touted as the next big thing to hit the IT industry, but conservative decision making, vendor lock in and unrealistic expectations of Cloud computing are still big issues plaguing thought leaders in the enterprise.
Today's Data Center: More Cloud, Less Mainframe
The association surveyed 358 data center managers from around the world to find out how data centers are adapting to the ever-evolving IT environment. Their top three concerns? Physical space, energy efficiency and security. “In an environment where change is an accepted part of day-to-day life, it is important to recognize how data center managers are adapting to the new technologies and directions emerging in the industry,” said Jill Eckhaus, CEO, AFCOM.
Coca-Cola Amatil turns Microsoft, Won't Look Back
The company ultimately shifted some 9000 seats away from its ageing Lotus installation to the BPOS platform hosted by Microsoft out of its Singapore data centres. It was a tight, six-month migration. By September 2010, at the end of the cycle, each of the new accounts provided five gigabytes of storage — up from 300 megabytes — and relieved the company of maintenance duties for 69 servers once hosting IBM’s e-mail platform.
Tampa General Hospital Moves Communication to the Cloud, Frees IT to focus on Healthcare
The hospital’s IT staff was eager to help TGH reorient itself from a purely “bricks and mortar” healthcare delivery model to adopt new ideas, including home healthcare, community-based care delivery, and services such as sending mobile phone messages to remind patients to take their medicine.
Here are 3 links focusing on different ways the Enterprise can leverage the cloud:
Office 365 Jump Start: Office 365 Deployment for Enterprise Overview
During this session, Chuck Pyle and Adam Carter discuss the key aspects of planning, preparing, and migrating to Office 365 for enterprises.
Atlanta Hospital Looks to Cloud for Email Fix
The problem, though, didn't involve the healthcare staff or medical equipment. It was email, which had become a nightmare for the doctors, nurses and administrators at Grady Health System, a 1,000-bed hospital in Atlanta that also runs seven neighborhood clinics, along with an infectious disease clinic.
Real World with Microsoft Online Services: Interview with Kevin Yearick, Grady Health System
As part of the Real World with Microsoft Online Services series, we spoke to Kevin Yearick, Director of Network Services at Grady Health System, about why, after evaluating several cloud-based solutions, Grady chose the Business Productivity Online Standard Suite from Microsoft Online Services to manage its messaging and collaboration environment. Here’s what he had to say:
BONUS: Windows Azure Announcement:
Free Ingress for All Windows Azure Customers starting July 1st, 2011
Today we’re pleased to announce a change in pricing for the Windows Azure platform that will provide significant cost savings for customers whose cloud applications experience substantial inbound traffic, and customers interested in migrating large quantities of existing data to the cloud. For billing periods that begin on or after July 1, 2011, all inbound data transfers for both peak and off-peak times will be free.
Microsoft to Make Inbound Data Transfer Free on Windows Azure Cloud
Microsoft plans to tweak its Windows Azure pricing, come July 1, to make the platform more attractive to users who want to migrate lots of data to the cloud.
Every time I climb into my car, I’m stunned to observe the increased sprawl across the Seattle area. Seattle has always been a city of freeways. But over time, more roads have been built and more highways widened to accommodate the city’s non-stop growth. To the south, traffic jams now often stretch 35 miles all the way to the city of Tacoma. To the east, I-90 is often jammed from the early afternoon and well into the evening. I recently read in our local newspaper that the cost of congestion, which includes time loss and money spent on excess fuel, amounts to $1,056 per commuter.
As I slog through stop-and-go traffic on my way to work, it often occurs to me that our road system is a lot like the IT infrastructure of a large enterprise. As organizations have grown, their infrastructures have become increasingly costly and complex to manage. Business units are moving an ever-growing number of mission-critical systems applications into the data center and demanding that these applications be up and running around the clock. At the same time, social media, search engines, and mobile devices are contributing floods of new data for businesses to analyze. Energy prices are rising, while regulatory compliance requirements are multiplying. To keep up, administrators are adding ever more servers, data storage, and networking devices, and then struggling to manage the “server sprawl” that ensues.
All of these pressures add up to increased costs at a time when the economy is slowing and many organizations are leaning on IT departments to tighten their budgets. Consider these facts:
Managing an increasingly complex infrastructure is a daunting challenge for nearly every IT leader, especially during a down economy. Yet the good news is that there is help. Whether your company wants to improve efficiency by moving your data center to a private cloud, by migrating all of your workloads to a public cloud, or a little of both, we can design a cloud solution that meets your specific business needs. Because our solutions are built to work together—not as an isolated set of applications—they’ll help you make the most of your assets, while eliminating costly redundancies.
Imagine if we could rethink the last 50 years of highway development and design a more efficient infrastructure that leverages today’s transportation options. Given the money that’s already been invested, a complete redesign isn’t likely. Yet we have a chance to plan smarter moving forward. The cloud offers a similar opportunity for enterprises. Most will want to leverage their existing investments while utilizing today’s cutting-edge technology to plan a more efficient infrastructure for the future. As Marc Silvester, senior vice president and Global CTO of Fujitsu puts it, “The challenge that customers face today is: how do I get an appropriate level of IT – of process and innovation – and how do I apply that to business today, and how do I make some money tomorrow?”
What factors have increased the cost and complexity of your infrastructure? And what measures has your organization taken to address these issues? Please share your comments. Also, check out: “Today’s cloud – on your terms, for your enterprise.” It’s a short white paper that discusses Microsoft’s full range of cloud offerings.
I am constantly amazed at how effortlessly my son uses technology. By the time he was 3, he was already programming our TIVO. By the time he was 5, he was playing games on my smartphone. Now he’s 8, and he knows his way around my Windows Phone 7 better than I do. He prefers text messaging to talking on the phone, and he is always showing me the latest apps and features he’s discovered.
Having grown up surrounded by technology, it’s as if he was born knowing how to use it. Watching my son, it’s fascinating for me to think how business will change as people of his generation – the so-called Generation Z – enter the workforce.
Already, enterprises are hiring thousands of recent grads who grew up with the Internet. In the decade from 2007 to 2016, 12.8 million young workers are expected to join the U.S. workforce, all of whom were raised in a world of consumer and social technologies. As this new generation of professionals enters the workforce, we’re seeing a push to incorporate more consumer technology than ever before.
It’s critical that enterprises meet these young workers’ technology demands by incorporating social computing technologies into the day-to-day business world. Why? For one, embracing social computing will help organizations to attract and retain the young talent they need to remain competitive. Young workers are used to social technologies, and want to use them both in their personal and professional lives. Second, social technologies enable enterprises to be more productive. They provide managers with a clear vision into team dynamics. And they give knowledge workers easy, natural ways to share insights and collaborate.
Meeting those evolving needs is one of the cornerstones of our productivity platform. It is designed to help enterprises embrace social computing in a way that’s secure and easy to manage. For example, SharePoint 2010 includes social computing tools such as My Sites, which enables users to easily share information about themselves and their work. This sharing of information encourages collaboration, and builds and promotes expertise. It also includes social content technologies such as blogs, wikis, and team sites that give employees the freedom to work together in flexible, natural ways based on their preference and the work context.
Another key social computing application in the Microsoft productivity platform is Lync 2010, which provides a single interface that unites voice communications, IM, audio, video, and web conferencing. Employees can hold video and audio conferences with other workers no matter where they’re located. They can also connect with their co-workers from virtually any device, making interactions more collaborative, engaging, and accessible.
It’s exciting to see how enterprises are using these tools, and the energized collaboration environment they’re creating. For example, employees at Sony use the My Sites tool within SharePoint to see who’s online, find the people they need to work with, and exchange ideas. By collaborating this way, they have gotten projects to market faster, while reducing costs. Likewise, employees at TELUS have been using SharePoint 2010 to improve business intelligence and encourage collaboration across departments. In doing so, they’ve created an atmosphere in which all employees are encouraged to chip in and express their thoughts and ideas. To learn more about how Sony and TELUS are using social computing technologies, please see our SharePoint 2010 Communities video.
What social computing technologies is your organization embracing? What results have you seen? Please take a minute to leave your comment.
We recently changed our Core Client Access License (CAL) here at Microsoft. Mary-Jo Foley wrote an insightful article on ZDNet about these changes – thank you Mary-Jo for helping us all understand the changes. For those of you who are not familiar with our CAL suites offerings, they are a way for enterprise businesses to purchase multiple software licenses at a discount.
Being a marketing guy, I find the CAL suites offerings generally hard to understand, so I decided to educate myself by sitting down with my colleague Barbie Stafford, Director of CAL Suites. Here is an excerpt of our conversation.
Sean: Tell us what was changed to the Core Client Access License (Core CAL) and why.
Barbie: We are expanding the suite with instant messaging and presence, PC-to-PC voice and video and, antivirus protection to keep pace with technology advances and customer expectations. Communication and collaboration capabilities once considered optional are table stakes in a world where workers are separated by location and time zone. In fact, Gartner predicts that by 2013, 95 percent of Global 100 organizations will use the IM client as their primary interface for computer-based, real-time communication1. And in today’s security climate, a desktop without antivirus protection is like a car without seatbelts.
For anyone unfamiliar with Core CAL, the addition of Lync Standard (IM, presence and PC-to-PC audio-visual), and Forefront Endpoint Protection (FEP) antivirus supplements the existing line-up: Exchange email and calendaring, SharePoint collaboration and content management, System Center configuration management, and Windows Server Active Directory and authentication capabilities.
Sean: What impact will these changes have on enterprise customers?
Barbie: From my perspective, the real value story here—the 2+2=5 equation—is the way FEP and Lync enhance the value of the existing components of the suite. Lync presence lights up in SharePoint collaboration workspaces, in Outlook email, and in Office documents, allowing users to immediately see a colleague’s availability and then to easily reach out through IM, PC-to-PC chat, or email—right from within the context in which they are working. You don’t have to go fire up a bunch of individual applications or cut and paste from window to window. And FEP builds on System Center Configuration Manager so that antivirus protection and device management are administered from a single console – clean and simple. To me, that’s what the future of productivity is all about—getting to a place where the benefit of the whole is greater than the sum of the parts.
Sean: How does this align with the general availability of Office 365?
Barbie: The upcoming changes better align with our cloud offerings, Microsoft Windows Intune and Microsoft Office 365, so that our customers have similar experiences no matter where their servers or services are deployed. In the context of the updated Enterprise Agreement (EA), the alignment helps smooth the on-premise to cloud transition. It also simplifies mixed scenarios like hosting remote branch office users in the cloud while keeping headquarter users in a corporate data center.
Sean: What is the best way for organizations to take advantage of the new Core CAL offering?
Barbie: Really, the only way to see the full benefit of the expanded Core CAL Suite is to put it in the hands of end users. There is little reason not to move quickly and wring every drop of value from your investment in the Core CAL Suite. Our existing customers with active Software Assurance (SA) coverage will automatically have use rights when the change goes into effect August 1, with no price change until renewal. They can also sign an “Early Use Right Amendment” that enables them to use the products today. And, with the upcoming release of Office 365, customers can take advantage of the cloud to speed deployment of new capabilities or more effectively deliver existing ones. Thanks, Barbie, for helping us understand what the core CAL changes are and how they impact our customers. Please share your thoughts with us about these changes – we value your opinion.1 Source: Gartner, MarketScope for Enterprise Instant Messaging and Presence. 10/8/2010
When I was in college, I didn’t like to write papers, and often procrastinated until the last minute. By last minute, I don’t mean the night before. I mean just a couple hours before the paper was due. Sure, I’d spend all week stressing about my paper. But when it actually came time to putting pen to paper, the writer’s block would creep in, and I just couldn’t get started. Two hours before the paper was due, I would finally start writing—all stream of consciousness, and all in a panic. As a result, I clearly wasn’t putting my best foot forward.
I’ve since changed my ways. Instead of procrastinating, I now plan for the future and take steps to prepare so that I don’t end up panicking later down the road. In a way, my job at Microsoft is all about helping enterprises do the same thing. It’s important for you to not just understand today’s business challenges, but also to plan for them.
To that end, I’m devoting my blog during the month of June to helping enterprises better understand—and prepare for—the day-to-day business challenges they face. We are all balancing multiple challenges from working across geographies and time zones, to environmental sustainability. That is a lot to plan for, I know.
These business challenges are affecting all of us. Last fall while on a business trip, I saw a working example of recognizing how the workplace paradigm is shifting, and how our Dutch subsidiary is addressing these shifts head on. I had a layover in Amsterdam and spent a day at our Dutch headquarters at the Schiphol Airport . Based on the Microsoft philosophy of a “New World of Work”, the Microaodr Netherlands now has a “New Way of Working”. The work environment it is an “office”, but not one that you would expect. It does not have any assigned workspaces or set work hours. Employees (including upper management) choose when, where and how they work. Using our productivity platform , employees communicate and collaborate from wherever they are, as if they were next door to each other. If employees wants to work in the office or hold an in-person meeting, they can reserve a workspace or conference room. Or they can do what I did – choose a workspace with a couch that reminded me of my family room.
Now I know this is a nice story and may sound a little extreme, as we are all in business to drive results. The results of this “New Way of Working” approach, however, have been significant. Our Dutch subsidiary has seen substantially higher sales, reduced costs across the board (from real estate costs to travel), and higher employee morale.
Stay tuned for more insight around enterprise business challenges and the ways that you can plan for them. And please share your thoughts – are you embracing the changing “World of Work” is it proving to be a real challenge, or both? Every business and industry is different, and we would like to hear about your experience.
Five links to help answer questions about Security in the Cloud
This week we take a look at cloud security, with topics ranging from Microsoft’s approach to data security and how to avoid cloud paralysis from the view of Microsoft CIO, Tony Scott. We also take a look at whether companies trust the cloud and what they think it will take to succeed.
The Microsoft Approach to Data Security [Video]
We can all identify the risks involved with cloud computing but is there hope for stretched users? What measures can be taken to improve security and, in particular, what approaches is Microsoft taking to make cloud users breathe more easily
Microsoft CIO Tony Scott: How to Avoid “Cloud Paralysis”
CIOs have heard about cloud computing and know the benefits, yet they remain uncertain on how and where to begin to bring their business into the cloud. As Microsoft CIO, my top priority is to transform our IT organization to meet the company’s ever-evolving business and technical needs.
I Trust the Cloud – Do You?
One of the more interesting questions will be whether or not cloud services from different companies work together. If not then consumers will need to entirely commit themself to one service over the other. I’d argue there needs to be some level of cross service compatibility, but where the line is drawn will have to wait to be seen.
Virtual Cloud Computing Rings in a New Security Era
CIOs and chief information security officers (CISOs) are under pressure to redesign their information security practices to accommodate a new business paradigm: virtual cloud computing environments, in which resources are shared and transferable.