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What to call it...

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Welcome to the 'Dynamic Work' blog set up to explore the issues and opportunities around increasingly flexible workplaces driven by the confluence of business needs and technological empowerment.

 

But beings as a I work in marketing, the first thing we need to do is the 't-shirt'. It ain't a campaign without a t-shirt and it an a crusade without a buzzword.

 

In all seriousness, the label here 'Dynamic Work' is woolly enough. And the thinking in this area is meant to cover a number issues and even disciplines. Terms like 'mobile working' really just describe one part or dimension.

 

To illustrate the challenge the descriptive challenge, I offer some leading contenders...

  • Flexible Working - Probably comes the closest to the spirit, but seems to focus primarily on work issues, while think both work and home areas are affected.
  • Distributed Work - Possibly the most semantically elegant term, especially with the parallel between distribution of work content and lifestyle paralleling a similar ‘n-tier’ distribution of increasingly componentised compute processing (Service Oriented Architecture applied to human affairs). But it’s a bit long winded and dry. Which brings us to...
  • Service Oriented Workforce - A more direct play on ‘Service Oriented Architecture’ buzzword which is all the rage in IT circles these days for the same sort of flexibility within systems that the new ways of work offer to the workforce.
  • Mobile Working - A term prevalent in Microsoft given our mobile device offerings, but really just confined one dimension.
  • Moofing - A buzzword the Windows Mobile guys coined to ‘verb-alise’ the mobile workstyle. Its etymology comes from the acronym for ‘Mobile Out Of Facility.’ Funky term, but limited focus.
  • New World of Work – Microsoft's term more generically term referring to a range of workplace impacts on ‘digital nervous systems’ emerging in business.
  • Digaspora: My own neologism combining ‘digital’ with ‘diaspora’ (‘any group that has been dispersed outside its traditional homeland’). Cute, but incomplete and a bit overly clever.
  • WorkLife 2.0 - Smacks of hip and trendy techno buzzword to parallel ‘Web 2.0’ which is the bold technology term of imminent shifts into new ways of distributing computing power across the Internet.