At DEMO Fall, there were a few trends, but culture as an app was the one that caught my idea. One of the companies tackling startups through culture is DreamWare, helmed by a sociologist and an anthropologist. 

This post was written by Microsoft BizSpark community manager Douglas Crets.

DreamWare founder and BizSpark member Michael Jacobs and Jordan Syms talked to me about their app iSocialite.