Interview with Tsafrir Peles, CEO of TicTacTi.

Web site: www.tictacti.com

Tell us who you are and your role in the company:

Newly appointed CEO, veteran in interactive advertising.

What is your company’s mission?

To become the monetization solution of choice for rich content publishers

In 140 characters or less, tell us what your company does:

TTT provides full monetization solution for rich content publishers, allowing them to integrate multiple ad formats into their rich content without the need for SDK

Tell us about your Azure based solution.

TicTacTi hosts two main modules on Azure:

State of the art game based distribution solutions for publishers that generate new revenue channels and  dramatically increasing the publishers user base

TicTacTi own propriety ad serving platform include RTB feature, serving ads for multiple platform combining multiple ad networks.

How is Azure implemented in your solution?

We have migrated the frontend modules of our solutions to Azure, Starting with the CDN services and management DB and ending with our primary business logic servers. *

How did you get excited about Azure?  

About a year ago a new client joined our network and it took us 15 minutes to multiply the number of servers in production to be able to support the new client.

What were the Azure features that prompted you to decide to build on Azure?   

We look at Azure as a complete ECO system providing services from storage and CDN to application platform from one solution provider combine that with high availability, scaling options and the fact that the IT task from security to general maintenance is taken care by someone  else was a winning ticket  for us.

What specific value are you getting from BizSpark beyond the technology?  

The most important assets are direct connection to the best development people that guide us through the development process and accesses to beta programs that place our development on the fast track. The exposure and credibility we are getting are also of great value for us.

What has been your biggest “aha” moment since founding your company?

The 1$ we earned, generated from our platform that was until that time… a dream

What were the Azure features that prompted you to decide to build on Azure?

Full support Microsoft based platform, Pay as you go, no setup fee and no IT work that alone save about 50K$ each year .

What advice do you have for companies that are thinking about building in the cloud?

Not like hosting on your own servers when hosting in the cloud your one of many clients, when you select your cloud provider look also at the support it offers and the amount of IT work required by you, and take them into consideration when you estimate the actual pricing of the hosting service.

What is the one thing that you would like readers to take away about your Azure app?

Flexibility and scalability.