The BizSpark startup of the day is Objective Logistics, based in the US. Below you will find an interview with Philip Beauregard, Co-Founder and CEO of Objective Logistics. All the best to them and congratulations for being the startup of the day!

Website: www.objectivelogistics.com

Tell us who you are and your role in the company:

Co-Founder and CEO.

What did you do before creating your company?

Technology Investment Banking, Retail Ops.

How do you feel being the most promising ‘Startup of the Day’ per Microsoft BizSpark?

It’s an honor. We hope we do it justice.

What is your company’s mission?

We aim to change the way labor works through optimization, data transparency and performance analytics; we expose the “labor graph,” if you will.

In 140 characters or less, tell us what your company does:

Our tech is pretty Darwinian. It inspires folks to outperform by rewarding those who do – it also empowers those who don’t with the insight to do so.

How did you get the idea for your company?

Divine inspiration. Well, that and insomnia. Perhaps insomnia-induced divine inspiration. Although that sounds a lot like hallucination doesn’t it.

Tell us about your funding history. Are you currently looking for funding? If so, how much?

We’ve raised $750K. We’ll do an A round if the right group comes along.

How many employees do you have? How many developers?

4 full-timers, 3 of which are developers. We consider ourselves an applied science and engineering firm that can sell, rather than the other way around.

Are you hiring? If yes, what are you hiring for and where?

Yes. We’re looking to add to engineering and sales. Intelligence is the alpha and omega. There’s only one person who is inexcusably daft in this group, and you’re interviewing him. We’ll be moving to Cambridge or the valley – also probably in the second half of the year. Again, just all depends on timing and fit.

Which platform are you building on? Why?

Microsoft across the stack, Azure as a host. We think it provides the best combination of flexibility and talent.

Where do you see opportunities today in the Software/Internet area?

Big question. I’m a fan of granular data and distilling the noise to get it to sing. Tech has come so far in the collection of data; now it’s our turn to figure out what it’s trying to say. Well, that and social networking and mobile and stuff. Also, I heard online pets stores are all the rage. Maybe a private sale, group-buying online pet store delivered via mobile tech coded in Ruby. That should really generate some buzz.

What do you think about the BizSpark Program?

It’s helped us get off the ground and stay off of it. Microsoft has been a great partner for us.

Do you have any advice for young Software entrepreneurs?

Read. Get lots of advice. Learn how to herd cats. Apologize to your friends and family in advance.

Who’s your role model?

My engineering team.

What’s the ONE THING you would like readers to take away from this interview?

Build bridges, even if seemingly to nowhere. Be aggressive, be forthright, be wary, be resolute, be agile, be patient, be nice.