The BizSpark startup of the day is EnContext Advertising, based in the US. You will find below an interview with Jean M. Touboul of EnContext Advertising. All the best to them and congrats for being the startup of the day!
EnContext is high tech/media company offering a unique solution to the TV industry by embedding advertisements and links within the images shown on a video stream.
We offer a unique solution that could “revolutionize” the way advertising on TV and Web TV is experienced with a vast potential application in education.
I was an executive with World Avenue, one of the leaders in Lead Generation in the US and a former Executive and part of the core team that made Commission Junction (CJ) the global leader in Affiliate Marketing. My experience extends into Media as well, launching film and video distribution operations in Asia and Europe for The Walt Disney Company and Warner Bros.
I’ve always thought that Media and the Internet converged into one unified “offering” and EnContext Advertising is the ultimate expression of my thinking in this space.
EnContext allows television and motion picture producers and distributors to encode their programs and series with advertising and information opportunities thanks to EnContext Advertising which provides viewers with the ability to click on an object within an image and, and , after being redirected purchase what they have selected or access information on this product. EnContext offers an intuitive approach to accessing something right off the screen of a TV monitor and profoundly complements traditional advertising or can even replace it altogether.
Advertising agencies, product-placement marketers, media companies, content producers, broadcasters, cable providers, telecommunications companies, and viewers and consumers who will welcome EnContext because it empowers them (human nature dictates that curiosity and desire will continue to drive viewer interaction with products despite the fact that no push advertising is used).
Not at this juncture.
We are at a very early stage developing a fully functional prototype and looking for funds to take EnContext to the next level of development.
EnContext Advertising can be used anywhere in the world and, in fact, works best when it is used that way since the serving of offers from a single encoded program is driven by a data base, something that allows great flexibility and opportunities for optimization of served options in response to clicks on images originating from anywhere in the world.
At this stage EnContext Advertising counts only the two founding partners as its employees.
We hope to be hiring soon and initially in Florida where we are based.
We have not made a final decision on the platform since we are focused on developing the code to embed the MPEG signal and create the interface to manage the system.
We are confident that we are the first in the market and may be the only ones with a comprehensive model and application package for some time to come. We do not have a specific software IP at this time but what we are developing is unique and we have a patent pending.
As far as companies are concerned probably Adobe.
Precisely where are now in the application of the Internet and related technology in the Media.
We have three phases of development with our first phase requiring $500,000 and Phase 2 and 3 rolling soon after this for a total of 3 million dollar.
We are already part of BizSpark and joined very recently for that matter. So far it is great since it gives us access to a great deal of information and resources.
Never take no for an answer and be very very patient.