The BizSpark startup of the day is routeRANK, based in Switzerland. They provide technology and software for travel and transport planning.

Website: www.routerank.com.

Interview with Jochen Mundinger of routeRANK

Who are you?

We are routeRANK.

How do you feel being the most promising ‘company of the day’ per Microsoft?

Great.

What did you do before creating your company?

Research; performance analysis and optimization in networks.

How did you get the idea? What s the genesis?

While planning a conference trip.

What do you sell? What is your company’s mission?

A technology and software for travel and transport planning. The company’s mission is to provide the best technology solution for easy-to-use, one-stop shop, door-to-door travel planning, to provide people with comprehensive travel market transparency worldwide and to significantly reduce travel related CO2 emissions by educating people and enabling them to make informed choices.

Any clients? References? Partners?

Several, including: World Wide Fund for Nature (Travel Helper), Nokia (Green Explorer), ViaMichelin (car routing), Swoodoo (flight routing), Myclimate (carbon offset), Swiss Federal Institute of Technology/Swiss Innocation Promotion Agency (R&D).

Funding history? VCs? BA?

BA.

Growth? Internationalization?

For example, we just added car routing in the US and Canada as well.

Are you hiring? If yes, what? Where?

Enough to achieve what we have done so far, but looking for more to help us move farther.

Do you have any Software IP? Is there something that you’re the only one to do on the market?

Proprietary software, and two patents pending.

Where do you see opportunities today in the Software/internet areas?

In making things simpler.

Looking for funding? If yes, how much?

No, but always open to interesting opportunities.

What about the BizSpark Program? What do you think? Are you going to join? Why?

Already joined at its launch.

Any advice to young Software entrepreneurs?

Be careful about advice.