The BizSpark company of the day is Mobius Solutions Ltd., based in Israel. They want to help enterprises to really understand their customers. You will find below an interview with Pini Yakuel, Co-Founder and CEO of Mobius Solutions. All the best to them and congrats for being the startup of the day!

Website: www.mobius.co.il.

Interview with Pini Yakuel, Co-Founder and CEO of Mobius Solutions

Tell us who you are and your role in the company.

I am the Co-Founder and CEO.

What did you do before creating your company?

I was working on a thesis as part of a special M.Sc. program in industrial engineering at the Tel Aviv University.

How do you feel being the most promising ‘Startup of the Day’ per Microsoft BizSpark?

I am very excited about it and I hope someone relevant will read about us.

What is your company’s mission?

"To boldly go where no one has gone before". I am kidding. We want to help enterprises to really understand their customers, deeply and intimately.

In 140 characters or less, tell us what your company does:

Our product is called the CVM - Customer Value Maximizer - a revolutionary technological business solution, that enables enterprises to analytically segment their customers, calculate the lifetime value of each and every customer, monitor the customers’ characteristics through their entire lifecycle, discover and prevent customer value attrition and most importantly initiate actions to maximize their customers’ lifetime value.

How did you get the idea for your company?

It came up randomly at a meeting with one of the cellular companies in Israel.

Tell us about your funding history. Are you currently looking for funding? If so, how much?

We have received three generous grants from the Israeli ministry of trade. However, we started as a bootstrap and we are still a bootstrap. Nevertheless, we recognize the power of bigger money. Therefore, we are looking to rise 0.5M$.

How many employees do you have? How many developers?

Altogether we are 6 people. 2 of them are developers.

Are you hiring? If yes, what are you hiring and where?

Not at the moment.

Which platform are you building on? Why?

C# .net and SQL SERVER REPORTING SERVICES. We found that those technologies are the most flexible and that's what's important for us at the moment.

Where do you see opportunities today in the Software/internet area?

In the advanced analytics applications – the field I am in.

What do you think about the BizSpark Program?

It is extremely helpful and we are happy to be a part of it.

Do you have any advice for young Software entrepreneurs?

Be persistent!

Who’s your role model?

My father.

What’s the ONE THING you would like readers to take away from this interview

I want them to remember our solution - The Customer Value Maximizer