My Colleague Ryan Storgaard has just started a series of posts on his blog that focus on the benefits of SQL Server for an ISV.  http://blogs.msdn.com/stoey/archive/2005/10/14/481345.aspx

I think that Ryan hits on one of the key messages when he talks about all of the great functionality that is included with SQL Server 2005.  For an ISV, having things like Integration Services, Analysis Services, and Reporting Services, available to you as part of the SQL Server distribution, makes it easier to build great applications without having to license lots of different software packages.

Keep an eye on Ryan's blog for more in this series.

 

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