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  • AW's Mashboard

    First Day in Las Vegas – 4 Meetings!

    Posted over 2 years ago
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    • 1 Comments
    Hi All, After a quick flight from Seattle to LV, I had a whirlwind day with star Microsoft Account Manager, Tiffany Price. First, it was off to the Linq360 Innovation Center . At Linq360, twenty Microsoft partners have come together to build...
  • AW's Mashboard

    What’s Your North Star?

    Posted over 2 years ago
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    • 1 Comments
    I’m convinced that all good teams share some common North Star. That collectively, everyone on a team, whether it’s a 2-person team or a 2,000-person team should know why the team exists today; it’s Mission. I also think there are two...
  • AW's Mashboard

    Bridging IT and Marketing

    Posted over 2 years ago
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    • 1 Comments
    One of the most important trends that I see occurring is that Marketing and IT can no longer afford to be in separate silos. As the head of marketing and operations for Microsoft’s US Subsidiary, I must find ways of bridging the gap that traditionally...
  • AW's Mashboard

    Twitter and Facebook!

    Posted over 2 years ago
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    • 0 Comments
    After a hiatus while I settled into my role as the CVP of marketing and operations for Microsoft's US Subsidiary, I have replugged back into Twitter and Facebook. Find me on Facebook at http://www.facebook.com/#!/Allison.Watson.MS and on Twitter at @Allison_Watson...
  • AW's Mashboard

    Stop Analysis Paralysis! How To Find The Right Data Quickly, Analyze It, Build A Supporting Process, And Make Good Decisions

    Posted over 2 years ago
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    • 0 Comments
    Today’s topic is all about using data analytics to make good decisions. As leaders we all ask ourselves, how can I make a good decision on what the data is telling me? What Is The Challenge It’s 2011 and we are all awash in a sea of...
  • AW's Mashboard

    Plans Are Useless, But Planning Is Indispensable

    Posted over 2 years ago
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    • 0 Comments
    President Eisenhower once remarked “in preparing for battle, plans are useless but planning is indispensable”. I think this a very important quote that many leaders fail to understand and execute against. President Eisenhower is driving...
  • AW's Mashboard

    Show Me The Money - Marketing As A Revenue Generator

    Posted over 2 years ago
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    • 0 Comments
    I hate to borrow the quote from Jerry McGuire but it’s appropriate here. Marketing traditionally has been a cost center for most companies. When we talked about marketing, we talked about ROI, the return on investment. We talked about how marketing’s...
  • AW's Mashboard

    Welcome to the Mashboard!

    Posted over 2 years ago
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    • 0 Comments
    I’m staking out a piece of the web to have a conversation with you about marketing, leadership, technology, partnering, and sales. More specifically, I’m looking to have a conversation with you on a number of subjects, including the following...
  • AW's Mashboard

    Learning to Live with Complexity

    Posted over 2 years ago
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    • 0 Comments
    I recently read an article in the September issue of Harvard Business Review that struck a chord with me. Namely, the act of managing a business or organization has become amazingly complex. And we all need to find ways to live with that complexity. To...
  • AW's Mashboard

    LINQ360 – A Best Practice For Partners

    Posted over 2 years ago
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    • 0 Comments
    Last Monday, I visited LINQ360 ; a Microsoft partner led Innovation Center. 20 Microsoft partners have banded together with the Nevada Development Authority to show off how their various solutions built on Microsoft technology work together to meet customer...
  • AW's Mashboard

    Getting Some Scale In Your Marketing

    Posted over 2 years ago
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    • 0 Comments
    How many prospects are you trying influence with your marketing? This question should come up frequently as you plan and execute any marketing effort. Is it thousands? Tens of thousands? Or just a few hundred? What’s your magic number? I would...
  • AW's Mashboard

    BtoB Magazine – Thanks Kate!

    Posted over 2 years ago
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    • 0 Comments
    I had a great conversation last week with Kate Maddox, Executive Editor of BtoB magazine. We spent a great deal of time talking about the need to build an effective bridge between IT and marketing. We talk analytics, flexibility, great IT/marketing collaboration...
  • AW's Mashboard

    Who Is Your Customer? Are You Customer Centric?

    Posted over 2 years ago
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    • 0 Comments
    The customers come first, last, and always in our new marketing world! We as marketers always claim to be customer centric but I believe that traditional ways of marketing limit our customer centricity. What do I mean by that? There is a challenge...
  • AW's Mashboard

    Your Office, Your Terms – Office 365

    Posted over 2 years ago
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    • 0 Comments
    Good Morning. I’m excited to share that the Office 365 team recently launched an initiative called “ Your Office, Your Terms ,” which focuses on reaching some 8 million woman-owned businesses in the United States to promote the work...
  • AW's Mashboard

    Social Media Is About Listening

    Posted over 2 years ago
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    • 0 Comments
    Jeff Molander, Author of the new book, Off the Hook Marketing: How to Make Social Media Sell for You and adjunct professor, Loyola University Business School recently guest posted on the great marketing blog Convince and Convert . The title of his...
  • AW's Mashboard

    Don’t Drown in Big Data

    Posted over 1 year ago
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    • 0 Comments
    In upcoming posts, I’ll be revisiting the ideas around how we use Analytics and Business Intelligence in marketing. Before I do that, I wanted to do a post on something called Big Data. I was reading an article a month ago written my Frank Reed...
  • AW's Mashboard

    Thank You Jon Landau!

    Posted over 1 year ago
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    • 0 Comments
    Just a quick shout out to Jon Landau, the producer of Avatar and Titanic who came out recently and gave my team, Microsoft's US Marketing and Operations, a great talk. It seems apropos that I am posting about an Academy Award winner just a day after the...
  • AW's Mashboard

    The Customer Insights Center wins award! A Customer Centric best practice!

    Posted over 1 year ago
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    • 0 Comments
    Recently at Microsoft, we announced the 2012 winners of the Microsoft Next contest which is an opportunity for teams at Microsoft to showcase how they are using technology help partners and customers. A team in my organization, the Customer Insights Center...
  • AW's Mashboard

    Consumer Trends Impacting Marketing Infographic

    Posted over 1 year ago
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    • 0 Comments
    One of the biggest surprises that I get when giving presentations is how hungry marketers are for data that speaks to the trends that are impacting marketing right now. So, in almost every presentation that I do I put up a slide that illustrates how consumer...
  • AW's Mashboard

    Imagine Cup USA 2012 - WoW!

    Posted over 1 year ago
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    • 0 Comments
    It was an honor to be one of the executive sponsors of Microsoft’s Imagine Cup USA finals this week in Redmond. Imagine Cup is the world’s premier competition for students who create potentially life-changing technology projects that range...
  • AW's Mashboard

    Smoked By Windows Phone: Blowing the doors off of ROMI!

    Posted 11 months ago
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    • 0 Comments
    The Challenge: Getting great Return On your Marketing Investment (ROMI). Marketing budgets are getting tighter and tighter and tighter. And whether you are a big or a small company there's never enough marketing budget to go around. I want to show...
  • AW's Mashboard

    Voice of the Customer: My Week in the Golden State

    Posted 7 months ago
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    • 0 Comments
    I had the opportunity to recently spend a week in both the Los Angeles and San Francisco/Silicon Valley areas attending customer meetings, partner meetings, hosting a women’s luncheon and attending the Fortune’s Most Powerful Women Summit...
  • AW's Mashboard

    Meet the New Windows

    Posted 6 months ago
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    • 0 Comments
    Welcome to Windows 8! Friday was a huge milestone for Microsoft, it’s partners and most importantly our customers. Windows 8 , Windows 8 devices , and Surface RT are now available at our Microsoft Retail Stores , our 34 NEW Holiday Stores and across...
  • AW's Mashboard

    Master Chief Returns… and Entertainment is Reimagined.

    Posted 6 months ago
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    • 0 Comments
    Today marks the launch of Halo 4 and the much anticipated return of Master Chief! Gamers anxiously lined up outside many retail stores last night that had midnight Halo 4 celebrations, and similarly Microsofties were lined up outside the Microsoft...
  • AW's Mashboard

    Analytics and Big Data – A Recipe for Success from the US 2012 Presidential Campaign

    Posted 6 months ago
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    • 0 Comments
    Every four years in the United States, cutting edge marketing techniques and technology find their way into the presidential races as campaigns grapple with how to energize, excite, and activate voters to volunteer time, give money, and ultimately vote...
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