AW's Mashboard

  • First Day in Las Vegas – 4 Meetings!

    Hi All, After a quick flight from Seattle to LV, I had a whirlwind day with star Microsoft Account Manager, Tiffany Price. First, it was off to the Linq360 Innovation Center . At Linq360, twenty Microsoft partners have come together to build...
  • What’s Your North Star?

    I’m convinced that all good teams share some common North Star. That collectively, everyone on a team, whether it’s a 2-person team or a 2,000-person team should know why the team exists today; it’s Mission. I also think there are two...
  • Bridging IT and Marketing

    One of the most important trends that I see occurring is that Marketing and IT can no longer afford to be in separate silos. As the head of marketing and operations for Microsoft’s US Subsidiary, I must find ways of bridging the gap that traditionally...
  • Twitter and Facebook!

    After a hiatus while I settled into my role as the CVP of marketing and operations for Microsoft's US Subsidiary, I have replugged back into Twitter and Facebook. Find me on Facebook at http://www.facebook.com/#!/Allison.Watson.MS and on Twitter at @Allison_Watson...
  • Stop Analysis Paralysis! How To Find The Right Data Quickly, Analyze It, Build A Supporting Process, And Make Good Decisions

    Today’s topic is all about using data analytics to make good decisions. As leaders we all ask ourselves, how can I make a good decision on what the data is telling me? What Is The Challenge It’s 2011 and we are all awash in a sea of...
  • Plans Are Useless, But Planning Is Indispensable

    President Eisenhower once remarked “in preparing for battle, plans are useless but planning is indispensable”. I think this a very important quote that many leaders fail to understand and execute against. President Eisenhower is driving...
  • Show Me The Money - Marketing As A Revenue Generator

    I hate to borrow the quote from Jerry McGuire but it’s appropriate here. Marketing traditionally has been a cost center for most companies. When we talked about marketing, we talked about ROI, the return on investment. We talked about how marketing’s...
  • Welcome to the Mashboard!

    I’m staking out a piece of the web to have a conversation with you about marketing, leadership, technology, partnering, and sales. More specifically, I’m looking to have a conversation with you on a number of subjects, including the following...
  • Learning to Live with Complexity

    I recently read an article in the September issue of Harvard Business Review that struck a chord with me. Namely, the act of managing a business or organization has become amazingly complex. And we all need to find ways to live with that complexity. To...
  • LINQ360 – A Best Practice For Partners

    Last Monday, I visited LINQ360 ; a Microsoft partner led Innovation Center. 20 Microsoft partners have banded together with the Nevada Development Authority to show off how their various solutions built on Microsoft technology work together to meet customer...
  • Getting Some Scale In Your Marketing

    How many prospects are you trying influence with your marketing? This question should come up frequently as you plan and execute any marketing effort. Is it thousands? Tens of thousands? Or just a few hundred? What’s your magic number? I would...
  • BtoB Magazine – Thanks Kate!

    I had a great conversation last week with Kate Maddox, Executive Editor of BtoB magazine. We spent a great deal of time talking about the need to build an effective bridge between IT and marketing. We talk analytics, flexibility, great IT/marketing collaboration...
  • Who Is Your Customer? Are You Customer Centric?

    The customers come first, last, and always in our new marketing world! We as marketers always claim to be customer centric but I believe that traditional ways of marketing limit our customer centricity. What do I mean by that? There is a challenge...
  • Your Office, Your Terms – Office 365

    Good Morning. I’m excited to share that the Office 365 team recently launched an initiative called “ Your Office, Your Terms ,” which focuses on reaching some 8 million woman-owned businesses in the United States to promote the work...
  • Social Media Is About Listening

    Jeff Molander, Author of the new book, Off the Hook Marketing: How to Make Social Media Sell for You and adjunct professor, Loyola University Business School recently guest posted on the great marketing blog Convince and Convert . The title of his...
  • Don’t Drown in Big Data

    In upcoming posts, I’ll be revisiting the ideas around how we use Analytics and Business Intelligence in marketing. Before I do that, I wanted to do a post on something called Big Data. I was reading an article a month ago written my Frank Reed...
  • Thank You Jon Landau!

    Just a quick shout out to Jon Landau, the producer of Avatar and Titanic who came out recently and gave my team, Microsoft's US Marketing and Operations, a great talk. It seems apropos that I am posting about an Academy Award winner just a day after the...
  • The Customer Insights Center wins award! A Customer Centric best practice!

    Recently at Microsoft, we announced the 2012 winners of the Microsoft Next contest which is an opportunity for teams at Microsoft to showcase how they are using technology help partners and customers. A team in my organization, the Customer Insights Center...
  • Consumer Trends Impacting Marketing Infographic

    One of the biggest surprises that I get when giving presentations is how hungry marketers are for data that speaks to the trends that are impacting marketing right now. So, in almost every presentation that I do I put up a slide that illustrates how consumer...
  • Imagine Cup USA 2012 - WoW!

    It was an honor to be one of the executive sponsors of Microsoft’s Imagine Cup USA finals this week in Redmond. Imagine Cup is the world’s premier competition for students who create potentially life-changing technology projects that range...
  • Smoked By Windows Phone: Blowing the doors off of ROMI!

    The Challenge: Getting great Return On your Marketing Investment (ROMI). Marketing budgets are getting tighter and tighter and tighter. And whether you are a big or a small company there's never enough marketing budget to go around. I want to show...
  • Voice of the Customer: My Week in the Golden State

    I had the opportunity to recently spend a week in both the Los Angeles and San Francisco/Silicon Valley areas attending customer meetings, partner meetings, hosting a women’s luncheon and attending the Fortune’s Most Powerful Women Summit...
  • Meet the New Windows

    Welcome to Windows 8! Friday was a huge milestone for Microsoft, it’s partners and most importantly our customers. Windows 8 , Windows 8 devices , and Surface RT are now available at our Microsoft Retail Stores , our 34 NEW Holiday Stores and across...
  • Master Chief Returns… and Entertainment is Reimagined.

    Today marks the launch of Halo 4 and the much anticipated return of Master Chief! Gamers anxiously lined up outside many retail stores last night that had midnight Halo 4 celebrations, and similarly Microsofties were lined up outside the Microsoft...
  • Analytics and Big Data – A Recipe for Success from the US 2012 Presidential Campaign

    Every four years in the United States, cutting edge marketing techniques and technology find their way into the presidential races as campaigns grapple with how to energize, excite, and activate voters to volunteer time, give money, and ultimately vote...