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  • Blog Post: Twitter and Facebook!

    After a hiatus while I settled into my role as the CVP of marketing and operations for Microsoft's US Subsidiary, I have replugged back into Twitter and Facebook. Find me on Facebook at!/Allison.Watson.MS and on Twitter at @Allison_Watson! Allison
  • Blog Post: BtoB Magazine – Thanks Kate!

    I had a great conversation last week with Kate Maddox, Executive Editor of BtoB magazine. We spent a great deal of time talking about the need to build an effective bridge between IT and marketing. We talk analytics, flexibility, great IT/marketing collaboration, and more. To check out what we talked...
  • Blog Post: The Customer Insights Center wins award! A Customer Centric best practice!

    Recently at Microsoft, we announced the 2012 winners of the Microsoft Next contest which is an opportunity for teams at Microsoft to showcase how they are using technology help partners and customers. A team in my organization, the Customer Insights Center or CIC, was one of the winners and I am very...