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  • Blog Post: Bridging IT and Marketing

    One of the most important trends that I see occurring is that Marketing and IT can no longer afford to be in separate silos. As the head of marketing and operations for Microsoft’s US Subsidiary, I must find ways of bridging the gap that traditionally exists between these two worlds. Why? Because...
  • Blog Post: What’s Your North Star?

    I’m convinced that all good teams share some common North Star. That collectively, everyone on a team, whether it’s a 2-person team or a 2,000-person team should know why the team exists today; it’s Mission. I also think there are two more stars in the constellation. The first is where...