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  • Blog Post: Bridging IT and Marketing

    One of the most important trends that I see occurring is that Marketing and IT can no longer afford to be in separate silos. As the head of marketing and operations for Microsoft’s US Subsidiary, I must find ways of bridging the gap that traditionally exists between these two worlds. Why? Because...
  • Blog Post: Voice of the Customer: My Week in the Golden State

    I had the opportunity to recently spend a week in both the Los Angeles and San Francisco/Silicon Valley areas attending customer meetings, partner meetings, hosting a women’s luncheon and attending the Fortune’s Most Powerful Women Summit. I always come away from my field visits feeling refreshed...
  • Blog Post: BtoB Magazine – Thanks Kate!

    I had a great conversation last week with Kate Maddox, Executive Editor of BtoB magazine. We spent a great deal of time talking about the need to build an effective bridge between IT and marketing. We talk analytics, flexibility, great IT/marketing collaboration, and more. To check out what we talked...
  • Blog Post: Consumer Trends Impacting Marketing Infographic

    One of the biggest surprises that I get when giving presentations is how hungry marketers are for data that speaks to the trends that are impacting marketing right now. So, in almost every presentation that I do I put up a slide that illustrates how consumer trends are impacting business marketing in...
  • Blog Post: Show Me The Money - Marketing As A Revenue Generator

    I hate to borrow the quote from Jerry McGuire but it’s appropriate here. Marketing traditionally has been a cost center for most companies. When we talked about marketing, we talked about ROI, the return on investment. We talked about how marketing’s role is to shape awareness and perception...
  • Blog Post: Getting Some Scale In Your Marketing

    How many prospects are you trying influence with your marketing? This question should come up frequently as you plan and execute any marketing effort. Is it thousands? Tens of thousands? Or just a few hundred? What’s your magic number? I would assert that with the advent of social media and...
  • Blog Post: Welcome to the Mashboard!

    I’m staking out a piece of the web to have a conversation with you about marketing, leadership, technology, partnering, and sales. More specifically, I’m looking to have a conversation with you on a number of subjects, including the following: How are IT and Marketing coming together...