Browse by Tags

Tagged Content List

Blog Post: Analytics and Big Data – A Recipe for Success from the US 2012 Presidential Campaign

AW's Mashboard

Every four years in the United States, cutting edge marketing techniques and technology find their way into the presidential races as campaigns grapple with how to energize, excite, and activate voters to volunteer time, give money, and ultimately vote for their candidates. One of the key lessons from...

on16 Nov 2012
Blog Post: Show Me The Money - Marketing As A Revenue Generator

AW's Mashboard

I hate to borrow the quote from Jerry McGuire but it’s appropriate here. Marketing traditionally has been a cost center for most companies. When we talked about marketing, we talked about ROI, the return on investment. We talked about how marketing’s role is to shape awareness and perception...

on14 Oct 2011