Browse by Tags

Tagged Content List

Blog Post: Analytics and Big Data – A Recipe for Success from the US 2012 Presidential Campaign

AW's Mashboard

Every four years in the United States, cutting edge marketing techniques and technology find their way into the presidential races as campaigns grapple with how to energize, excite, and activate voters to volunteer time, give money, and ultimately vote for their candidates. One of the key lessons from...

on16 Nov 2012
Blog Post: Plans Are Useless, But Planning Is Indispensable

AW's Mashboard

President Eisenhower once remarked “in preparing for battle, plans are useless but planning is indispensable”. I think this a very important quote that many leaders fail to understand and execute against. President Eisenhower is driving home two really important points that all leaders...

on13 Oct 2011
Blog Post: Stop Analysis Paralysis! How To Find The Right Data Quickly, Analyze It, Build A Supporting Process, And Make Good Decisions

AW's Mashboard

Today’s topic is all about using data analytics to make good decisions. As leaders we all ask ourselves, how can I make a good decision on what the data is telling me? What Is The Challenge It’s 2011 and we are all awash in a sea of data. We all know that making good decisions means...

on11 Oct 2011