Browse by Tags

Related Posts
  • Blog Post: Bridging IT and Marketing

    One of the most important trends that I see occurring is that Marketing and IT can no longer afford to be in separate silos. As the head of marketing and operations for Microsoft’s US Subsidiary, I must find ways of bridging the gap that traditionally exists between these two worlds. Why? Because...
  • Blog Post: Voice of the Customer: My Week in the Golden State

    I had the opportunity to recently spend a week in both the Los Angeles and San Francisco/Silicon Valley areas attending customer meetings, partner meetings, hosting a women’s luncheon and attending the Fortune’s Most Powerful Women Summit. I always come away from my field visits feeling refreshed...
  • Blog Post: BtoB Magazine – Thanks Kate!

    I had a great conversation last week with Kate Maddox, Executive Editor of BtoB magazine. We spent a great deal of time talking about the need to build an effective bridge between IT and marketing. We talk analytics, flexibility, great IT/marketing collaboration, and more. To check out what we talked...
  • Blog Post: Consumer Trends Impacting Marketing Infographic

    One of the biggest surprises that I get when giving presentations is how hungry marketers are for data that speaks to the trends that are impacting marketing right now. So, in almost every presentation that I do I put up a slide that illustrates how consumer trends are impacting business marketing in...
  • Blog Post: Welcome to the Mashboard!

    I’m staking out a piece of the web to have a conversation with you about marketing, leadership, technology, partnering, and sales. More specifically, I’m looking to have a conversation with you on a number of subjects, including the following: How are IT and Marketing coming together...