Meet the New Windows Phone – now available at AT&T, Verizon and T-Mobile! We have the best line-up ever of Windows Phone devices this holiday, and now is the time to get your HTC 8X and the Nokia Lumia 810/820/822/920. Dovetailing the exceptional buzz of Windows 8, the new Windows Phone launch continues the momentum. The creative includes a heavy use of TV & Digital video to display the phone with “sight, sound & motion” relevant to young active parents. The campaign strategy artfully leverage local market celebrities and pop culture to demonstrate the personalization of the UI. Here is a sample of one of the ads, Meet Jessica, which features actress, mom and child advocate Jessica Alba using her Windows 8 phone to get life done. The new “Built Around You” ads started last week and will continue through June. The media buy approach is diverse - you will see the ads on TV shows like Jimmy Kimmel and The Voice, to Sunday Night Football, and motion picture promotions of Rudolph through vignettes on Facebook, just to name a few.
The New Windows Phone comes alive with the things you care about most – people, places, songs, photos and apps. Here’s a few of my favorite features:
Visit a Microsoft Store to participate in the “Meet Your Match” contest that matches our phone against the competition in a side-by-side comparison and shows why our phones and features are a better match for you, no matter who you are or what you’re into. The challenge focuses on not just on why Windows Phone is faster, but also on why it’s better, easier, more useful, and more fun. Here’s a new YouTube video series that shows real people putting their smartphone – and more importantly, their idea of what a smartphone can do – to the test against the New Windows Phone.
Which phone did you select and what are your favorite features?
Allison L. Watson