One of the biggest surprises that I get when giving presentations is how hungry marketers are for data that speaks to the trends that are impacting marketing right now.  So, in almost every presentation that I do I put up a slide that illustrates how consumer trends are impacting business marketing in six broad areas.  Those areas are:

  • Multi-Screen and Natural User Interface impacts.
  • The Cloud and how it’s changing everything marketers do.
  • The fact that Mobility is Everywhere.
  • The burgeoning importance of Women and Millennials.
  • How the Volume of the digital world is rapidly changing, as is the Velocity of change itself.
  • The explosive Growth of Social and Video.

So to feed the need, we put together an infographic that details some of the surprising facts behind these six trends.  Take a look and let me know what you think!

Allison