One of the biggest surprises that I get when giving presentations is how hungry marketers are for data that speaks to the trends that are impacting marketing right now. So, in almost every presentation that I do I put up a slide that illustrates how consumer trends are impacting business marketing in six broad areas. Those areas are:
So to feed the need, we put together an infographic that details some of the surprising facts behind these six trends. Take a look and let me know what you think!