How many prospects are you trying influence with your marketing? This question should come up frequently as you plan and execute any marketing effort. Is it thousands? Tens of thousands? Or just a few hundred? What’s your magic number?
I would assert that with the advent of social media and immersive digital marketing you should change how you think by multiplying by 10X or even 100X. This is because:
So the next time you are planning a campaign, ask yourself, “should I be trying to reach 500 prospects, or 500,000?”