November, 2011

  • Social Media Is About Listening

    Jeff Molander, Author of the new book, Off the Hook Marketing: How to Make Social Media Sell for You and adjunct professor, Loyola University Business School recently guest posted on the great marketing blog Convince and Convert . The title of his...
  • Your Office, Your Terms – Office 365

    Good Morning. I’m excited to share that the Office 365 team recently launched an initiative called “ Your Office, Your Terms ,” which focuses on reaching some 8 million woman-owned businesses in the United States to promote the work...
  • Who Is Your Customer? Are You Customer Centric?

    The customers come first, last, and always in our new marketing world! We as marketers always claim to be customer centric but I believe that traditional ways of marketing limit our customer centricity. What do I mean by that? There is a challenge...
  • BtoB Magazine – Thanks Kate!

    I had a great conversation last week with Kate Maddox, Executive Editor of BtoB magazine. We spent a great deal of time talking about the need to build an effective bridge between IT and marketing. We talk analytics, flexibility, great IT/marketing collaboration...
  • Getting Some Scale In Your Marketing

    How many prospects are you trying influence with your marketing? This question should come up frequently as you plan and execute any marketing effort. Is it thousands? Tens of thousands? Or just a few hundred? What’s your magic number? I would...