Today’s topic is all about using data analytics to make good decisions. As leaders we all ask ourselves, how can I make a good decision on what the data is telling me?
What Is The Challenge
It’s 2011 and we are all awash in a sea of data. We all know that making good decisions means sorting through this data, finding the real important or “key” data, and then combining that with other “key” data to piece together the “big picture” and make decisions. So how can we do that as marketing leaders (and in other disciplines as well)?
I don’t know how you do it, but here’s how I do it. I have used this model as both the leader of Microsoft’s Worldwide Partner Group and the head of Marketing & Operations for Microsoft's US Subsidiary. I think it works well for large, macro situations like what I have found in these two roles, but I also think it works well for smaller, more tactical projects and organizations. The key is that it helps you quickly identify what data you need to drive sound decisions, and then supports a very quick build of an underlying process (or system) to support that decision cycle.
Bringing data/analytics together w/your particular discipline (such as marketing) in a closed loop system can help speed your company’s internal decision cycle. Are you in a progressive, insight driven organization?
What do you think?