October, 2011

  • LINQ360 – A Best Practice For Partners

    Last Monday, I visited LINQ360 ; a Microsoft partner led Innovation Center. 20 Microsoft partners have banded together with the Nevada Development Authority to show off how their various solutions built on Microsoft technology work together to meet customer...
  • First Day in Las Vegas – 4 Meetings!

    Hi All, After a quick flight from Seattle to LV, I had a whirlwind day with star Microsoft Account Manager, Tiffany Price. First, it was off to the Linq360 Innovation Center . At Linq360, twenty Microsoft partners have come together to build...
  • Show Me The Money - Marketing As A Revenue Generator

    I hate to borrow the quote from Jerry McGuire but it’s appropriate here. Marketing traditionally has been a cost center for most companies. When we talked about marketing, we talked about ROI, the return on investment. We talked about how marketing’s...
  • Plans Are Useless, But Planning Is Indispensable

    President Eisenhower once remarked “in preparing for battle, plans are useless but planning is indispensable”. I think this a very important quote that many leaders fail to understand and execute against. President Eisenhower is driving...
  • Stop Analysis Paralysis! How To Find The Right Data Quickly, Analyze It, Build A Supporting Process, And Make Good Decisions

    Today’s topic is all about using data analytics to make good decisions. As leaders we all ask ourselves, how can I make a good decision on what the data is telling me? What Is The Challenge It’s 2011 and we are all awash in a sea of...
  • Twitter and Facebook!

    After a hiatus while I settled into my role as the CVP of marketing and operations for Microsoft's US Subsidiary, I have replugged back into Twitter and Facebook. Find me on Facebook at http://www.facebook.com/#!/Allison.Watson.MS and on Twitter at @Allison_Watson...
  • Bridging IT and Marketing

    One of the most important trends that I see occurring is that Marketing and IT can no longer afford to be in separate silos. As the head of marketing and operations for Microsoft’s US Subsidiary, I must find ways of bridging the gap that traditionally...
  • What’s Your North Star?

    I’m convinced that all good teams share some common North Star. That collectively, everyone on a team, whether it’s a 2-person team or a 2,000-person team should know why the team exists today; it’s Mission. I also think there are two...
  • Learning to Live with Complexity

    I recently read an article in the September issue of Harvard Business Review that struck a chord with me. Namely, the act of managing a business or organization has become amazingly complex. And we all need to find ways to live with that complexity. To...
  • Welcome to the Mashboard!

    I’m staking out a piece of the web to have a conversation with you about marketing, leadership, technology, partnering, and sales. More specifically, I’m looking to have a conversation with you on a number of subjects, including the following...