AW's Mashboard

  • Stop Analysis Paralysis! How To Find The Right Data Quickly, Analyze It, Build A Supporting Process, And Make Good Decisions

    Today’s topic is all about using data analytics to make good decisions. As leaders we all ask ourselves, how can I make a good decision on what the data is telling me? What Is The Challenge It’s 2011 and we are all awash in a sea of...
  • Twitter and Facebook!

    After a hiatus while I settled into my role as the CVP of marketing and operations for Microsoft's US Subsidiary, I have replugged back into Twitter and Facebook. Find me on Facebook at http://www.facebook.com/#!/Allison.Watson.MS and on Twitter at @Allison_Watson...
  • Bridging IT and Marketing

    One of the most important trends that I see occurring is that Marketing and IT can no longer afford to be in separate silos. As the head of marketing and operations for Microsoft’s US Subsidiary, I must find ways of bridging the gap that traditionally...
  • What’s Your North Star?

    I’m convinced that all good teams share some common North Star. That collectively, everyone on a team, whether it’s a 2-person team or a 2,000-person team should know why the team exists today; it’s Mission. I also think there are two...
  • Learning to Live with Complexity

    I recently read an article in the September issue of Harvard Business Review that struck a chord with me. Namely, the act of managing a business or organization has become amazingly complex. And we all need to find ways to live with that complexity. To...
  • Welcome to the Mashboard!

    I’m staking out a piece of the web to have a conversation with you about marketing, leadership, technology, partnering, and sales. More specifically, I’m looking to have a conversation with you on a number of subjects, including the following...