AW's Mashboard

  • Smoked By Windows Phone: Blowing the doors off of ROMI!

    The Challenge: Getting great Return On your Marketing Investment (ROMI). Marketing budgets are getting tighter and tighter and tighter. And whether you are a big or a small company there's never enough marketing budget to go around. I want to show...
  • Beautifully designed, uniquely yours.

    Meet the New Windows Phone – now available at AT&T, Verizon and T-Mobile! We have the best line-up ever of Windows Phone devices this holiday, and now is the time to get your HTC 8X and the Nokia Lumia 810/820/822/920. Dovetailing the exceptional...
  • The A-List Top 12 of 2012 Holiday Gift Guide

    It’s that time of year again! Black Friday and Cyber Monday have come and gone and the holiday shopping season is in full swing. Approximately $60B was spent on black Friday (+$8B from 2011) by approximately 160M shoppers with mobile phones accounting...
  • Consumer Trends Impacting Marketing Infographic

    One of the biggest surprises that I get when giving presentations is how hungry marketers are for data that speaks to the trends that are impacting marketing right now. So, in almost every presentation that I do I put up a slide that illustrates how consumer...
  • The Customer Insights Center wins award! A Customer Centric best practice!

    Recently at Microsoft, we announced the 2012 winners of the Microsoft Next contest which is an opportunity for teams at Microsoft to showcase how they are using technology help partners and customers. A team in my organization, the Customer Insights Center...
  • 12 Milestone Microsoft Moments of 2012

    As we move into the New Year and reflect on all of the great moments of 2012, I am honored and humbled to work for such an amazing company. If you look back through 2012, month after month Microsoft delivered innovation and amazing new products for both...
  • Plans Are Useless, But Planning Is Indispensable

    President Eisenhower once remarked “in preparing for battle, plans are useless but planning is indispensable”. I think this a very important quote that many leaders fail to understand and execute against. President Eisenhower is driving...
  • Master Chief Returns… and Entertainment is Reimagined.

    Today marks the launch of Halo 4 and the much anticipated return of Master Chief! Gamers anxiously lined up outside many retail stores last night that had midnight Halo 4 celebrations, and similarly Microsofties were lined up outside the Microsoft...
  • App of the Week - Live from the Red Carpet!

    The fashion! The stars! The glitz! The winners! It's all here in an unparalleled, high-class and free app from E! - the leader in red carpet entertainment. The Live from the Red Carpet app lets you experience total VIP access to Hollywood's hottest...
  • Show Me The Money - Marketing As A Revenue Generator

    I hate to borrow the quote from Jerry McGuire but it’s appropriate here. Marketing traditionally has been a cost center for most companies. When we talked about marketing, we talked about ROI, the return on investment. We talked about how marketing’s...
  • There’s a Windows 8 App for that!

    A couple of years ago, it occurred to me that we all belong to Generation App. Regardless of if we are a coder developing apps, a conceiver thinking of great ideas for apps, or a consumer that loves to use Apps – we are all a part of Generation...
  • Analytics and Big Data – A Recipe for Success from the US 2012 Presidential Campaign

    Every four years in the United States, cutting edge marketing techniques and technology find their way into the presidential races as campaigns grapple with how to energize, excite, and activate voters to volunteer time, give money, and ultimately vote...
  • Meet the New Windows

    Welcome to Windows 8! Friday was a huge milestone for Microsoft, it’s partners and most importantly our customers. Windows 8 , Windows 8 devices , and Surface RT are now available at our Microsoft Retail Stores , our 34 NEW Holiday Stores and across...
  • Stop Analysis Paralysis! How To Find The Right Data Quickly, Analyze It, Build A Supporting Process, And Make Good Decisions

    Today’s topic is all about using data analytics to make good decisions. As leaders we all ask ourselves, how can I make a good decision on what the data is telling me? What Is The Challenge It’s 2011 and we are all awash in a sea of...
  • App of the Week: Disney - Where’s My Water?

    Where’s My Water? is the hit Disney app that everyone is playing! It’s a challenging physics-based puzzler complete with vibrant graphics, intuitive controls, and a sensational soundtrack. To be successful, you need to be clever and keep an...
  • BtoB Magazine – Thanks Kate!

    I had a great conversation last week with Kate Maddox, Executive Editor of BtoB magazine. We spent a great deal of time talking about the need to build an effective bridge between IT and marketing. We talk analytics, flexibility, great IT/marketing collaboration...
  • Voice of the Customer: My Week in the Golden State

    I had the opportunity to recently spend a week in both the Los Angeles and San Francisco/Silicon Valley areas attending customer meetings, partner meetings, hosting a women’s luncheon and attending the Fortune’s Most Powerful Women Summit...
  • LINQ360 – A Best Practice For Partners

    Last Monday, I visited LINQ360 ; a Microsoft partner led Innovation Center. 20 Microsoft partners have banded together with the Nevada Development Authority to show off how their various solutions built on Microsoft technology work together to meet customer...
  • First Day in Las Vegas – 4 Meetings!

    Hi All, After a quick flight from Seattle to LV, I had a whirlwind day with star Microsoft Account Manager, Tiffany Price. First, it was off to the Linq360 Innovation Center . At Linq360, twenty Microsoft partners have come together to build...
  • Twitter and Facebook!

    After a hiatus while I settled into my role as the CVP of marketing and operations for Microsoft's US Subsidiary, I have replugged back into Twitter and Facebook. Find me on Facebook at http://www.facebook.com/#!/Allison.Watson.MS and on Twitter at @Allison_Watson...
  • Imagine Cup USA 2012 - WoW!

    It was an honor to be one of the executive sponsors of Microsoft’s Imagine Cup USA finals this week in Redmond. Imagine Cup is the world’s premier competition for students who create potentially life-changing technology projects that range...
  • Thank You Jon Landau!

    Just a quick shout out to Jon Landau, the producer of Avatar and Titanic who came out recently and gave my team, Microsoft's US Marketing and Operations, a great talk. It seems apropos that I am posting about an Academy Award winner just a day after the...
  • Who Is Your Customer? Are You Customer Centric?

    The customers come first, last, and always in our new marketing world! We as marketers always claim to be customer centric but I believe that traditional ways of marketing limit our customer centricity. What do I mean by that? There is a challenge...
  • Bridging IT and Marketing

    One of the most important trends that I see occurring is that Marketing and IT can no longer afford to be in separate silos. As the head of marketing and operations for Microsoft’s US Subsidiary, I must find ways of bridging the gap that traditionally...
  • Welcome to the Mashboard!

    I’m staking out a piece of the web to have a conversation with you about marketing, leadership, technology, partnering, and sales. More specifically, I’m looking to have a conversation with you on a number of subjects, including the following...