Using Data Mining techniques to establish and predict trends is a black art with as many myths and legends as any book by Terry Pratchett. Like any magic it's only credible if it works and it clearly does, because certain communities are becoming increasingly worried about the unconstrained use of data mining in the marketing world. A good example is in the pharmaceutical industry where there is now legislation in New Hampshire to ban the sale or use of of prescriber or patient data for use in marketing, because of the success of these tools in targeting doctors.
Of course like any magic or piece of technology it is the use these techniques the decides whether they are malign or benign. In healthcare these techniques can be used to spot trends and relationships in the causes of disease. This could be used in several ways , for example:
So how does all this work in SQL Server and the answer is ...
check my next post.
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