Back in late 2006, I was working at a Microsoft partner when the next version of Live Communications Server (LCS) was ramping towards release. This new version, Office Communications Server (OCS) touted a bunch of new capabilities, from removing some back-end constraints that LCS had, through to enterprise voice.
We jumped at the chance to be on the Voice Partner Programme (VPP) and raced against one other partner to become the first Microsoft Voice Certified Partner. We won :)
But the reason for this little trip back down memory lane, is that even back then, we could see that OCS was going to throw the cat amongst the pigeons, and change the landscape when it came to how people connected and communicated with each other. In a corporate sense at least. Why fight against the big Telco’s in their game, when we could just change game and the rules?
If I look at what my communications life looks like right now, and compare back to pre-OCS days, the transformation is incredible.
In the bad old days of telephony, I was tied to a physical desk based device, with my only option if I was not within the vicinity of said desk to either forward to my mobile, or leave a message and hope that if it was important enough that the person calling would call my mobile. And pay the exorbitant mobile calling rates.
Today, I live only on OCS. I have a physical Ethernet based desk phone, a Tanjay that runs the Communicator Phone Edition by choice – only because I can, not because I need it – I could easily just use my laptop. I have single number calling. If you call my DDI, as an end user I can have that call simultaneously ring any additional numbers I want. Every end-point to which I am connected through the Communicator client – laptop, netbook, mobile – will also alert me to the call. I choose where and how I will answer that call. If you leave me a voice message, it ends up in my Inbox, with a voice-to-text transcription, and I can stream that message to my Windows Phone.
I can take any USB, 3.5mm or Bluetooth headsets and microphones and use them to hear and talk into. Any device of my choosing. I can buy a $10 cheap headset from the local store, or go buy an expensive high-quality set. My choice.
And from financial point of view, I am not billed per end-point. No, you buy a user license for the capabilities that you want the user to have, and that’s it. (OCS is licensed by standard Microsoft Server-CAL model, with a Standard and an Enterprise edition. Check out http://www.microsoft.com/ocs). By most calculations, an OCS Enterprise user CAL is equivalent to about 12 months phone rental to a corporate customer. So after year 1 you are saving money AND the user is not tied to a single desk device. (you can also purchase OCS device licenses for scenarios where you have more people than machines like call centres, shift workers and check-in counters).
I am also not billed for the pleasure of calling the person down the hallway, or even for calling anyone on my Communicator list. Because OCS uses data networks for calls whenever possible, I can call the person next to me, a person on my list from any other organisation to which we are connected (through a mechanism called Federation – more on this later) or even a person on a public messaging system such as Live Messenger.
You already have the network connectivity both inside your perimeter and to the internet. Why are you paying for the use of this again? Why do you pay a phone charge to call another employee in a remote office? Or in another country?
So think about this. Free calling in all those scenarios. When do you pay? You pay when you need to make a phone call to a telephone across the PSTN, because this is when the Telco needs to carry the call. And fair enough. But even then, most Telco’s are offering SIP trunking now, so you can keep a lid on those costs if you are smart.
Now, back to Federation. B2B connectivity is incredibly powerful. When I was at the Microsoft Partner, one of the first things we did was set up the external facing server to allow for both external connectivity back into the org, but also to allow for Federation. We could list other companies on our server, and bridge communications between the two orgs. We could see Presence status, IM them and so forth. That increase in communications between two organizations who work with each other is worth a lot.
This capability continues to expand, and as an example I can make a free call to a person who works at any organisation on our Federated list. I had a 33 minute phone call with an employee of a Microsoft Partner last Tuesday night. The call path went like this:
My Netbook –> Wireless –> Internet –> Microsoft –> Federated Link –> Partner –> Internet –>Wireless –> His laptop
There was no lag, no audio drops, no ‘dings’. And best of all, it was FREE. Before OCS, that would have been a 33 minute mobile call. At something like 40c per minute. I just saved $13 on that one call.
We have also moved to OCS audio conferencing as well. No more expensive conferencing bridge calls. I book it in my calendar, invite people in and voila! You can join using a Communicator client, a Communicator Web client or just dial the 0800 number and enter the conference ID.
When you add on all of the other benefits – Presence, IM, Free/Busy, Video calling and so on, the case for OCS is a no brainer. I typically see a less than 6-12 month ROI.
OCS does have some enterprise voice top-end gaps, however these are being worked on and the roadmap and timeframes for OCS is strong.
So what are you waiting for??