Windows Virtualization Team Blog

Visual Studio Lab Management 2010 beta 2

porourke — Fri, 06 Nov 2009 06:20:00 GMT

Hello, this is Bryon Surace again. I’m a senior program manager on the Windows virtualization team at Microsoft.

Recently, the Visual Studio 2010 and .NET Framework 4 beta 2 became available for public download. Part of this release is the Beta 2 version of Visual Studio Team System 2010 Lab Management; an integrated solution to give you all the benefits of virtualization for application lifecycle management. Congratulations to the Visual Studio Lab Management team for reaching this milestone!

Beta 2 Improvements:

§ Simplified Virtual Environment creation

§ Lab Environment Viewer with full-screen capability

§ Manual and automated testing in virtual environment

§ Build-deploy-test workflow for virtual environments

§ Enhanced workflow process parameters UI and report

§ Network isolation with support for domain controller VMs

§ Setup & Config – verification and auto provisioning of accounts

§ Virtual Machine templates

§ “In-Use” support for shared environments

The main features of Lab Management are:

Easily manage more complex test configurations

Lab environment as a first class entity for managing multi-machine test environments
Setup multiple configurations for testing quickly
Consistent, reliable access to test environments
Create multiple copies of test environments for parallel testing

New “clean” environment in minutes

Environment snapshot: lightweight and efficient
Facilitates exploratory testing

Scheduled build/test cycle on steroids

Snapshot to clean environment
Build triggered app deployment
Testing in more realistic environment

Rich bugs with environment snapshot

reduce the number of no-repro bugs

Visual Studio Download Page – you can download all the required components from there. This video can guide you through the download and installation process of TFS. And check out the Lab Management blog.

Thank you,

Bryon Surace

Re-blog: Microsoft Site Recovery Solution Launch

porourke — Wed, 04 Nov 2009 07:27:00 GMT

I'm re-blogging here. Over at Virt Planet blog, Jim wrote the following:

This week Microsoft is launching a comprehensive solution to help customers implement cost effective, end-to-end site recovery programs. Built on proven capabilities in Windows Server 2008 R2 and the System Center management suite, Microsoft is helping IT Professionals leverage Windows Server Hyper-V and Failover Clustering along with tools like Virtual Machine Manager to deliver cost effective site recovery.

The Microsoft Site Recovery Solution ecosystem is ramping with a broad range of storage replication partners like Double-Take Software, EMC, HDS, HP delivering solutions that take advantage of the Microsoft Cluster Resource DLL. With cluster integration IT Professionals can deploy streamlined and operationally effective site recovery.

You can learn more about the Microsoft Site Recovery Solution by joining the Microsoft team and Enterprise Strategy Group on Thursday, November 5^th at 10:30am Pacific for a webcast Building Effective and Highly Available Disaster Recovery Solutions Using Microsoft Virtualization This webcast looks at key drivers for site recovery solutions and reviews practical deployment considerations (you can view the recorded version of the webcast after the 5^th). Microsoft and select partners will also be demonstrating Site Recovery Solutions at TechEd, so if you plan to be in Berlin during the week of November 9^th, make sure to stop by the Virtualization Solutions kiosk in the Technical Learning Center.

Patrick

Upcoming Webcasts on Best Practices for Virtualizing MS Server Applications

porourke — Tue, 27 Oct 2009 22:25:00 GMT

We’ve got some great webcasts coming up in the next few weeks to discuss recommendations for virtualizing MS server applications and the benefits of choosing hyper-V + System Center as your virtualization solution. Each technical webcast will focus on a specific server application- Exchange, SQL and SharePoint. Please see below for detailed information.

TechNet Webcast: Microsoft Virtualization Best Practices for SQL Server (Level 300). Thursday, Oct. 29, 2009 at 10am Pacific time

Virtualizing business critical applications will deliver significant customer benefits including cost savings, enhanced business continuity and an agile and efficient management solution. This session will focus on virtualizing SQL Server using Microsoft solutions, the benefits over key competitors such as VMware, and guidance for virtualizing SQL server for Production and Test/Dev scenarios focusing on consolidation, scale, load balancing, dynamic provisioning and high availability. We will go into technical details with best practices. Customer evidence and results from lab deployment tests will also be discussed.

TechNet Webcast: Microsoft Virtualization Best Practices for Exchange Server (Level 300) Wednesday, Nov. 4 at 10am Pacific time

Virtualizing business critical applications will deliver significant customer benefits including cost savings, enhanced business continuity and an agile and efficient management solution. This session will focus on virtualizing Exchange using Microsoft solutions, the benefits over key competitors such as VMware, and guidance for virtualizing Exchange for various Production scenarios. We will go into technical details with best practices. Customer evidence and results from lab deployment tests will also be discussed.

Update: More than recession: IDC's server virtualization tracker report

porourke — Tue, 27 Oct 2009 04:24:00 GMT

Update: The folks at IDC asked that I remove this blog post until further notice.

That said, do check out Roger Johnson's post. He discusses Dell PowerEdge R910 and his Hyper-V deployment at Crutchfield. I met Roger at VMworld 2009. He's a VCP, having run an ESX Server-based datacenter for some time before Crutchfield moved away from VMware and onto Hyper-V/SCVMM earlier this year.

Patrick

Virtualization: desktop to datacenter

porourke — Tue, 20 Oct 2009 21:54:00 GMT

It's been a while since I've posted a blog ... but that one really caused a stir in the Virt circles in the Bay Area. Hopefully it doesn't mean I can't hit up those people for Sharks tickets.

I've stumbled across some interesting items that I wanted to share with you.

Microsoft Desktop Optimization Pack 2009 R2 is now available. The big thing is support for Windows 7. Read the blog here. Here's an excerpt:

If you are an MDOP customer, you can download MDOP 2009 R2 through Microsoft Volume Licensing Site (MVLS). For others who wish to evaluate MDOP products, the MDOP software is available at MSDN and TechNet (in accordance with your MSDN or TechNet agreements, except for AIS).

MDOP has been licensed for over 21 million desktops worldwide! In a recent survey completed for Microsoft by Answers Research, and including 1000 IT professionals across five countries, we learned several interesting facts:

66% of MDOP customers deployed three or more of the MDOP products

52% of them deployed MDOP across more than half of their PCs

94% of MDOP customers said they would recommend MDOP to a colleague

When comparing MDOP and non-MDOP customers, customer satisfaction with Software Assurance increases by 25%

Microsoft Enterprise Desktop Virtualization (MED-V) V 1.0 SP1 - This updated tool will support Windows 7 and enable enterprise deployment of virtual Windows XP environments to support incompatible applications. A Beta version of MED-V 1.0 SP1 will be available by the end of 2009 and final release is scheduled for the first quarter of calendar year 2010.

On the server side, the latest is from Gartner Symposium in Orlando. Gartner announced their top 10 strategic technologies for 2010. Not surprisingly, virtualization is named or underlying several of the strategic technologies. And speaking of, Gartner also shared data on server virtualization adoption today and forecasted through 2012. Read this article. Here's an excerpt:

According to Gartner, 18% of server workloads this year run on virtualized servers; that share will grow to 28% next year and reach almost half by 2012. But growth is anticipated among the small-to-midsize businesses (SMB), and it's in this segment that Microsoft has a good chance to build a customer base. By 2012, VMware's share is expected to shrink to 65% but the base of VMs will have grown to 58 million, a 10-fold leap. By that time, Gartner believes, Microsoft will hold 27% share, Citrix 6%, Red Hat 2% and others about 1%.

Along those lines, I had a great email exchange a couple weeks ago with Steve at PoundHost in Maidenhead, UK. I was giving a presentation at IP Expo / VM Expo conference in London, and wanted to highlight PoundHost's business results since switching to Hyper-V and System Center away from VMware tools, and since PoundHost has deployed the Dynamic Datacenter Tookit for hosters. PoundHost has a very compelling story of how technology can really help a business transform itself and create new opportunities. The Microsoft case study doesn't really do it justice. Here's some of what Steve shared with me:

Cost. "It meant we could offer Linux and Windows at the same price (when we went live with the beta of R2 we had Linux guests but we don’t now). It means we can offer low cost VMs on high quality (and cost!) host servers which ultimately give the end user a better experience. [It] works out about £1.00 per guest assuming 60 guests per host."
Common management tools. "We were also very impressed with a demo we had seen of System Center Virtual Machine Manager and Ops Manager so we now use both in our infrastructure."
Choice. "I’m a VCP and have a lot of experience with ESX but I’d never use it again now I’ve used Hyper-V under R2"
Grow business. "[We've] expanded our Hyper-V/System Center offerings into our managed services company Server Arcade "
Grow business: profitability boost by 55%
Customer service. "We’re also doing the customer control panel now for Poundhost which is based on the Dynamic Datacenter Toolkit."

Check out more about the Dynamic Datacenter toolkits and partner alliance at their blog.

Patrick O'Rourke

Microsoft and Red Hat Complete Cooperative Technical Support

porourke — Wed, 07 Oct 2009 10:00:00 GMT

Hi, I'm Mike Neil, general manager of Windows Server and Server Virtualization. Back in February we announced our work with Red Hat to enable cooperative technical support for virtualized environments. I'm excited to announce we've completed certification in each others' programs! Customers now can deploy Microsoft Windows Server and Red Hat Enterprise Linux and a range of select applications, virtualized on Red Hat and Microsoft virtualization products, knowing that the combined solutions will be supported by both companies.

Here are the details:

Red Hat Enterprise Linux 5.2, 5.3, 5.4 have passed cert tests when running on Windows Server 2008 Hyper-V, Microsoft Hyper-V Server 2008, Windows Server 2008 R2 Hyper-V, Microsoft Hyper-V Server 2008 R2. See more at RedHat's certified hardware site.
Windows Server 2003/ Windows Server 2008 / Windows Server 2008 R2 are validated to run on Red Hat Enterprise Linux 5.4, using their KVM-based hypervisor. See more at Microsoft Server Virtualization Validation Program site.

Beyond the OS, both companies have select applications that would receive technical support when running on certified server virtualization software. The Microsoft applications can be seen in KB article 957006. On the Red Hat side, you can now run JBoss Enterprise Middleware within a virtual machine guest on Hyper-V and receive coordinated technical support. This is a step forward for enterprise customers, hosting providers, systems integrators, and those who want to offer their customers the top x86 operating systems to run applications.

And as mentioned in my February post, Microsoft provides the systems management tools, via System Center suite, to manage physical and virtual IT systems and applications, including non-Windows software such as Red Hat Enterprise Linux. We do a world-class job of managing Red Hat Enterprise Linux, so customers can use one pane of glass to manage their legacy Unix and Linux environments together with their Windows Server environments. Read more here, but here's an excerpt from the website:

System Center Operations Manager 2007 R2 supports monitoring of the following operating systems:

HP-UX 11i v2 and v3 (PA-RISC and IA64)
Sun Solaris 8 and 9 (SPARC) and Solaris 10 (SPARC and x86)
Red Hat Enterprise Linux 4 (x86/x64) and 5 (x86/x64) Server
Novell SUSE Linux Enterprise Server 9 (x86) and 10 SP1 (x86/x64)
IBM AIX v5.3 and v6.1 (POWER)

The work with Red Hat is just one of numerous examples of the way we're helping customers and partners running mixed IT environments with Windows and open source technologies. A little over 2 months ago, we announced that the Linux integration components (ICs) for Hyper-V would be contributed to the Linux Driver Project and the drivers licensed under GPLv2. The community has embraced us and helped ready our submission of the drivers for inclusion in the kernel. It was great to see this support and a couple weeks ago what started as our first submission made it into the official kernel tree. The Linux IC code that we contributed is in the staging phase for the next kernel release (2.6.32). See here.

I'll close by saying that Microsoft and Red Hat have competed for customers and partners for some time now, and as platform vendors continue to compete in the marketplace. While the announcement today extends our ongoing technical support collaboration, these agreements do not address, nor do they include provisions relating to patents, open source licensing or other IP matters. We look forward to supporting our joint customers and providing unparalleled solutions for Microsoft's customers and partners!

Thanks,

Mike Neil

How to fix: Hypervisor not running

SoumyaDB — Tue, 29 Sep 2009 05:04:08 GMT

This is a Hypervisor 101 case that keeps showing itself every so often the forums, mailing lists, etc: A message to the effect of “The Hypervisor is not running” when a user tries to launch a VM. Felipe Ayora, one of our awesome UA people, has created this video that steps through how to investigate such a failure and fix it

http://www.microsoft.com/video/en/us/details/25d07f2e-b2e0-4c0c-b456-79b08bfe58be

Announcing the availability of the updated Infrastructure Planning and Design Guides for Virtualization and System Center

vtango — Thu, 24 Sep 2009 17:03:00 GMT

Microsoft has a comprehensive portfolio of technologies when it comes to Virtualization ranging from Presentation Virtualization with Remote Desktop Services to Server Virtualization using Hyper-V with many more in between as below.

· Server Hardware Virtualization. Also known as a hypervisor, Server Hardware Virtualization runs a very lightweight core operating system. The hypervisor can host independent virtual machines (VMs). This form of virtualization requires hardware that has embedded virtualization awareness capabilities. Since the hypervisor is very lightweight, there is little overhead in the system, which allows for more scalability in the virtual machines.

· Server Software Virtualization. An operating system, such as Windows Server® 2003 or Windows Server 2008, runs an application that is able to host virtual machines. Each virtual machine runs a completely separate operating system and application set.

· Presentation Virtualization. Centralized systems host multiple user sessions, and all processing is done on those host systems. The user sessions are isolated from each other. Only the presentation information, such as keyboard and mouse inputs, and video updates are sent between the client and the host system. The client can be a full Windows-based workstation or a Windows-based terminal device.

· Application Virtualization. An application is isolated from the underlying operating system by means of wrapper software that encapsulates it. This allows multiple applications that may have conflicting dynamic link libraries (DLLs) or other incompatibilities to run on the same machine without affecting each other.

· Desktop Virtualization. This is similar to Server Software Virtualization, but it runs on client systems such as Windows Vista®. The client operating system runs a virtualization application that hosts virtual machines. This is often used when a specific person needs to run one or a limited number of legacy applications on a legacy operating system.

With the richness and breadth of these technologies, customers should evaluate their needs against the capabilities and solutions that each of the technologies is targeted at. The Solution Accelerators team has been working furiously to create guides for customers and we are really excited to announce the availability of the Infrastructure Planning and Design Guide for Virtualization updated for Windows Server 2008 R2, which can help customers start their planning and deployment process for Virtualization using the Microsoft portfolio. With detailed documentation and simple flowcharts customers now have a powerful tool in their hands as they plan their deployments. Once the decision to go with a particular technology has been made, detailed guides are available for each of the technologies as well giving business decision makers, infrastructure stakeholders, and the organization as a whole a comprehensive tool for designing their virtual deployments.

As Tom Bittman from Gartner had said “Virtualization without good management is more dangerous than not using virtualization in the first place”. Our System Center suite of products provide a full suite of management solutions for this environment and the Infrastructure and Planning Guides for System Center have been updated for System Center Virtual Machine Manager 2008 R2.

Vijay Tewari

Principal Program Manager, Windows Server Virtualization

Hyper-V, your journey starts here!

vtango — Thu, 03 Sep 2009 19:59:00 GMT

I have been inundated by people here at VMworld 2009 with tons of questions on Hyper-V and who want to see demos of Hyper-V. This blog post attempts to put together a list material for folks. Given the large amount of material this list is only a snapshot but one which will provide you enough to get started.

First off there is a huge amount of technical articles, documentation, whitepapers, case studies, API documentation that’s available. Your start point should be the Virtualization page here. That site provides links to numerous case studies about customers who are using Hyper-V and Microsoft Virtualization solutions. Next I suggest looking at the solutions site that provides information on the customer focused scenarios. Following this I encourage you to delve into the products that are used to build these solutions.

For the geeks like me who are really looking to understand how to get started and the technical details you should start your journey at the Virtualization TechCenter. For those of you who wanted to just get to the nuts and bolts go straight to the Hyper-V Getting Started Guide. For folks wanting to understand the architecture in some depth you want to start here. Developers can jump straight to the WMI API’s.

Finally for folks who want to see a collection of videos with great demos of the products I’d like to point to Tony Sopers blog which contains a huge collection of these.

Enjoy.

Vijay Tewari

Principal Program Manager, Windows Server Virtualization

Microsoft Virtualization: Best Choice for MS Server Applications

porourke — Wed, 02 Sep 2009 19:21:00 GMT

Hello, I’m Zane Adam, general manager of Virtualization and Systems Management. As more and more customers are looking at virtualization to help reduce cost and decrease complexity in their infrastructure, we are seeing lots of questions around virtualizing MS server applications such as Exchange, SQL and SharePoint. What benefits should I expect to see? What do I need to consider when virtualizing these mission critical business application? Should I virtualize all roles within a server application?

We have worked across MS application groups to test our products with hyper-v and we believe that MS virtualization is the best choice for MS server applications. First, MS server applications are built for Windows Server, and because hyper-v is part of the operating system, there is no need to add complexity of support and interoperability by adding a 3rd party virtualization layer. This means there is just one stop for all of your support needs and also assurance that the stack of applications and hypervisor works well together. Second, to help ensure optimal performance Microsoft has specific deployment guidance for virtualizing MS server applications which results in a mixed physical and virtual environment. System Center is the management solution that allows you to view both physical and virtual instances from one console. Third, as you know MS virtualization is up to six times less expensive than other virtualization solutions in the market, which makes running your server applications even that more affordable.

The folks who developed the MS server applications have developed specific guidance on virtualizing individual applications based on deployment scenarios. You can hear more thoughts from them on the following blogs:

Exchange Server: http://msexchangeteam.com/

SQL Server: http://blogs.technet.com/dataplatforminsider/default.aspx

SharePoint: http://blogs.msdn.com/sharepoint

Also, for more information please visit www.microsoft.com/virtualization/solutions/business-critical-applications .

Thanks-

Zane

Strong end to end management required for Virtualization to be successful (VMworld day 2)

vtango — Wed, 02 Sep 2009 16:39:00 GMT

I am pleased that it is being acknowledged by VMware (evidenced by their keynote announcements yesterday on the vCenter additions) that for a strong virtualization platform a complete end-to-end solution is required. We agree completely!! We at Microsoft provide solutions for configuration/change management, operational/health monitoring, virtual machine management and data protection and have been doing so for a while now. Just to get some perspective I dug up the release dates for our management software (I have trimmed the list a bit for readabilityJ). From the table below its clear that our management lifecycle experience goes back many many years. It is great to see VMware finally acknowledge this and is attempting to now build a solution that spans some aspects of this end-to-end management. We welcome this.

Products	Date
Operations Manager 2000 Enterprise Edition	3/1/2001
Operations Manager (MOM) 2005	11/24/2004
System Center Operations Manager 2007	6/23/2007
System Center Virtual Machine Manager 2007	11/29/2007
System Center Virtual Machine Manager 2008	1/29/2009
System Center Virtual Machine Manager 2008 R2	8/2009
System Center Data Protection Manager	10/22/2005
System Center Data Protection Manager 2006	10/22/2005
System Center Data Protection Manager 2007	12/15/2007
System Center Data Protection Manager 2007 Service Pack 1	12/19/2008
Systems Management Server 1.2 Standard Edition	10/23/1996
Systems Management Server 2.0 Service Pack 3	2/13/2001
Systems Management Server 2.0 Standard Edition	4/1/1999
Systems Management Server 2003	1/20/2004
Systems Management Server 2003 R2	8/25/2006
Systems Management Server 2003 Service Pack 3	4/27/2007
System Center Configuration Manager 2007	11/29/2007
System Center Configuration Manager 2007 R2	11/29/2008
System Center Configuration Manager 2007 Service Pack 1	5/21/2008

Over the past two days I have had the opportunity to interact with large number of customers and partners (so much so that I could barely make it to one of my sessions yesterday). Universally, I have heard that customers are looking to have a solution that provides them end-to-end visibility/monitoring and control over their infrastructure spanning all layers from the hardware, virtualization, OS and applications. The depth and breadth of our experience and products provided by us and our partners provides customers with the tools that they need for a responsive and effective IT infrastructure.

Vijay Tewari

Principal Program Manager, Windows Server Virtualization

The Virtualization platform vs. the Operating System

vtango — Tue, 01 Sep 2009 16:01:00 GMT

Day 1 at VMworld was mostly about Labs and content which builds up to the main event starting with the keynote on Tuesday morning. Looking forward to today.

In the meanwhile I have been hearing about a concept being put forth that the virtualization platform is it and the OS is but relegated to the consigns of history. That’s an interesting argument, one that in my opinion is built around the myth that somehow the interface exposed by the virtualization platform is what applications are written to. The fact of the matter is that the “Virtual Machine” as exposed by the virtualization platform mimics the underlying hardware with all its diversity. An entity is still required to manage the hardware resources and provide the software abstractions to interact with incredibly diverse hardware. That is the operating system and that’s what applications are developed for.

Back in time such as of the Manchester Mark 1 application programs were self-contained which were loaded into the memory of the machine and then executed from there. Overtime developers realized the value of re-use and rather than build in everything into the application program, re-use and common abstractions became prevalent. As the diversity of hardware and peripherals increased in complexity, the operating system is what provided the abstractions which provided a common mechanism for all applications to interact with and utilize the machine effectively. That is what gave rise to the operating system. What befuddles me is the argument that somehow the emergence of the virtualization platform minimizes the tasks as performed by the operating system. There are some who will argue that the emergence of application frameworks such as .net and Java take on this role, but in the end below them they still require the abstractions offered by an OSJ. What do people think?

An interesting debate but mostly put out to confuse our customers who are fundamentally interested in running an efficient IT infrastructure that provides them the flexibility and ability to meet the business goals and be a strategic asset to their organizations. Customers are running a multitude of applications such as SQL, Sharepoint, Exchange, CRM, home grown line of business applications etc. Our partners and us are committed and focused to make sure that it happens.

By the way talking of partners, it was great to our partner Leostream announce their connection broker for Windows Server 2008 R2 and System Center Virtual machine Manager 2008 R2. In talking to our partner here at VMworld, it’s been wonderful to see the incredible innovation on their part based on the Microsoft platform. Thanks, this is what the Microsoft platform the best for our customers with its breadth and partner solutions.

Vijay Tewari

Principal Program Manager, Windows Server Virtualization

Follow us on Twitter and get a chance to win a Zune HD

vtango — Mon, 31 Aug 2009 16:09:00 GMT

I now have the final list of sessions that I will be attending at VMworld. As I noted last time I had a lot of waitlists which it now appears I have not made the cut for most of the sessions. That means I will be at our booth (#2422) almost all of today (Aug 31, 2009) and at the times when I am not attending a session.

There is a great opportunity to win a 32GB Zune HD. All you have to do is to follow the Microsoft Virtualization experts on Twitter. By the way this is open to folks who are not attending VMworld as well. So follow along with us!! You can follow me here.

I am heading over to the Moscone Center to register and see if I can get into some of the labs being offered today.

Vijay Tewari

Principal Program Manager, Windows Server Virtualization

Microsoft Hyper-V Server 2008 R2 (Free live migration anyone!) available for download

vtango — Sat, 29 Aug 2009 01:05:00 GMT

We are really excited to announce that Microsoft Hyper-V Server 2008 R2 is available for download here. It’s been a long an exciting journey bringing this product to our customers.

The chart below tells it all, we have listened to our customers and have designed the product to meet their needs. This is a robust virtualization platform with live migration built in at no extra charge.

Comparing Hyper-V Server V1 vs. V2

	Microsoft Hyper-V Server 2008	Microsoft Hyper-V Server 2008 R2
Physical processor support	Up to 4 processors	Up to 8 processors
Logical processor support	Up to 16	Up to 64
Physical memory support	Up to 32 GB	Up to 1 TB
Live migration	No	Yes
High availability	No	Yes
Management options	Hyper-V MMC, Windows Server 2008, Windows Server 2008 R2, System Center Virtual Machine Manager 2008/R2	Remote Server Administration Tool (Free), Windows Server 2008 R2, System Center Virtual Machine Manager 2008 R2

And don’t forget that Microsoft Hyper-V Server 2008 R2 also supports boot from flash for our OEM partners.

Just to recap this release has the following features

(a) High availability and live migration for managing a dynamic IT infrastructure

(b) Support for 64 logical processors future proofing our customers to scale up with the hardware

(d) Processor compatibility mode for live migration across different processor SKU’s from the same vendor

(e) Hot add/remove virtual storage

(f) Networking enhancements (VMQ, Chimney, support for Jumbo Frames)

(g) Simplified management using sconfig

(h) Boot from flash

We will be at VMworld to meet customers and share this news with them. Stop by our booth (#2422) and follow us as we blog and tweet.

Vijay Tewari

Principal Program Manager, Windows Virtualization Team

Update: What you won't see at VMworld 2009

porourke — Thu, 27 Aug 2009 02:30:00 GMT

This post is for the readers out there that will be attending VMworld, or have colleagues attending VMworld.

There’s been some speculative statements made in the press and blogs in the past 24 hours, so I want to try to set the record straight:

1. Microsoft will be exhibiting at VMworld 2009. Can't wait! We have a 10x10 booth, #2422. If you have a chance, please stop by booth. It's right next to the Blogger lounge. See more below.

2. Unlike prior VMworld conferences, we’re no longer allowed to sponsor the event. We can only be an exhibitor. Why? Let's look at excerpts from VMworld’s rules (my highlights):

VMworld 2009 Sponsor and Exhibitor Rules and Regulations

Booth/Session Demonstrations (pg. 2)

Sponsors and exhibitors must market or demonstrate products on the exhibition floor and in the sessions

which are complementary to VMware products and technologies. Complementary products and services are

defined as products/services that do not overlap/substitute with VMware’s products/capabilities, and help

expand the reach and solution scope of VMware’s capabilities solely as deemed by VMware. All sponsors

and exhibitors must adhere to following guidelines in regards to booth demonstrations (please also review

the “Promotion, Giveaways, Contests” section below):

Eligibility (pg. 4)

To sponsor or exhibit at VMworld a company must be a VMware partner in good standing in our TAP,

Strategic Global Partner or VIP Partner Programs. Companies that are not VMware partners may be allowed

to exhibit at VMworld under exception by VMware.

Both sides (us and VMware) agreed that, apart from the features in System Center Virtual Machine Manager that manage ESX, Microsoft products aren’t complementary to VMware’s products. We discussed and confirmed their intent of these clauses in early August, and had a follow-up Aug. 11 email from VMware, that reads in part:

As I mentioned, the rules require all exhibitors to market and demonstrate products that are complimentary to VMware products and technologies. We are open to reviewing any proposals for complimentary positioning of Microsoft products and demos at the show…

As a result, based on the clause above, phone/email with VMware employees, we don't believe we have the right to demo our products in the booth. This decision runs counter to Microsoft’s geek culture, as you can imagine, but we've also become more pragmatic over the years :-).

So what is Microsoft doing at VMworld?

We’ve learned over the course of 4 years attending VMworld (first was Vegas 2005) that there are many attendees who use, admin, manage, sell, support Windows Server, SQL Server, Exchange Server, Windows XP/Vista, System Center, etc. They want the opportunity to engage and receive information from Microsoft virtualization experts. So we’ll have Microsoft virtualization experts in the booth. These experts will be there to answer your questions. They’ll also be Tweeting about their experiences and impressions as they talk to customers and attend sessions. I encourage you to follow them on Twitter - see the table below for their usernames.

Expert in	Name	Twitter Username
Disaster Recovery, Backup	Allen Stewart	dynamic_dc
Desktop Virtualization	Ben Armstrong	virtualpcguy
App & Desktop Virtualization	Jeff Johnson	JJ_VDI
Virtualization Management	Stuart Schaefer	Sshaffer_MS
Cloud	Isaac Roybal	DDACloudGuy
Business value	Edwin Yuen	edwinyuen
Workloads, partners, licensing	Kenon Owen	MS_Int_Virt
Server Virtualization	Vijay Tewari	vtango

We’ll also have two customers in the booth at different times. I’ll be there. See you there!

Patrick O’Rourke